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Welcome to the New Normal: The State of Law Firm Marketing

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Over the past five years, the legal industry has experienced considerable change in how services are delivered and clients are retained. In 2018 we saw a settling of these changes and a “new normal” set in across the legal industry. Firm-wide growth is still a major priority, but this new normal is having a significant impact on how marketing and ... Read More »

Insights from the 3rd Annual Accelerate Business Development Summit

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I look forward to the Accelerate Business Development Summit every year. A unique opportunity to bring together marketing and business development leaders from across North America to share ideas and best practices, and this year didn’t disappoint. The summit was filled with insightful discussion on how to enable law firms to grow in this increasingly competitive environment by using automation, ... Read More »

Exploring PCLaw in the Cloud

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LexisNexis® has long been known as an innovator in business of law technology. As more and more successful law firms began exploring a move to cloud-based solutions, it became time for PCLaw® to help firms streamline their finances and provide insights without the hassle of an on-site server. Understanding that all cloud-hosting services are equipped to serve the complex needs ... Read More »

Introduce You to Some New Things, and Upgrade You(r Legal Marketing)

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In today’s legal marketing world there is constant, inescapable pressure to achieve recognition for your firm. So, how do you distinguish yourself and gain a competitive advantage? Or maybe a better question is: How do you become the Beyoncé of the legal marketing sector? Create your own Beyhive and turn your firm into a breakout star of Beychella proportions. Read ... Read More »

Efficiently Make Your Time Matter Wherever You Go

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Accurate timekeeping is crucial to productivity, client satisfaction, and even more important, getting paid. However, the drudgery of this chore often causes timekeeping to become an afterthought and it falls to the bottom of the to-do list. The problem isn’t just time entry, but how time is entered. Many of the existing time-tracking processes cause a bottleneck for the team. ... Read More »

PCLaw: Even Better in the Cloud

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Even Better in the Cloud What better way to manage your law firm than with the comprehensive practice management solution that is trusted by top firms. Managing your firm is now even more convenient with cloud-based hosting of PCLaw®. With cloud hosting, PCLaw customers can access their practice management functions anytime, anywhere with a secure online connection. This isn’t a ... Read More »

The Intersection of AI and End-User Adoption

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Earlier this year, I wrote about artificial intelligence (AI) and how it’s transforming both traditional and corporate education programs. With the support of AI, programs can be designed to support the learning styles of students, enhancing their comprehension and retention. As exciting as these advances may be, law firms aren’t always in a rush to adopt new technology. Even with ... Read More »

How to make a case for CRM: Four key benefits and a guidebook

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Have you researched customer relationship management (CRM) systems? Do you know that having one would save hours of managing client information? Are you struggling to get buy-in from firm management and decision-makers? In order to successfully sell the need for a CRM system, you need a good presentation strategy that illustrates a return on investment (ROI). Get their attention by ... Read More »

The CLOC 2018 Institute: A Fresh Take on Corporate Legal Services

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This year’s Corporate Legal Operations Institute (CLOC) was hailed as the largest global gathering of corporate legal professionals. The CLOC 2018 conference offered many opportunities for long-time industry pros and newcomers to the field to network, share, and learn. The conference provided valuable tools for development, best practices, and technology adoption of legal operations departments. The CounselLink® team gained three ... Read More »

Building Networks: A Conversation with J. Kelly Hoey

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When you choose to invest your time, energy, and dollars by attending a professional event, you want it to be a good use of your time. Your definition of “worthwhile” may vary from event to event, making it difficult to discern which to prioritize, especially with an increasing variance in the number of channels through which events are delivered. Intuitively, ... Read More »