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Six “Can’t Miss” Sessions at LegalTech NY 2014

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With so many sessions to attend at LegalTech this year, we wanted to call out six excellent sessions we are sponsoring under The Evolution of Lawyering track and the Business of Law track. Most attendees will find the former is generally focused on small law, or independent attorneys, while the latter focuses on law firm business development.

“The Evolution of Lawyering” track sessions

1. Solo Success: Real-World Insights
Unfortunately for the vast majority of attorneys, running a law firm business wasn’t covered in law school. This panel discussion features four solo and small firm attorneys who will share best practices on how to build a successful law practice and law firm business to include attaining happy clients, freeing yourself from “the grind”, and a life outside the office.

  • Panelists:  Penn Dodson, Anderson Dodson; Brad Randall, Resolute Tax Services, Glen P. Malia, Malia Law; and moderated by our own Christopher T. Anderson.
  • When: Wednesday, February 5th, 10:30-11:45 AM

Note: We will host a Google+ Hangout with Penn Dodson, Heidi Alexander, and Loretta Ruppert following this session; join or listen in from anywhere you have an internet connection on Google+ or via a live stream on YouTube.

2. Total Cost of Ownership – Cloud vs. Premise: An Appellate Court-Style Debate
During the course of the proceedings, attendees will hear the judges probe the litigants about the pros and cons of cloud vs. premise and the myths and realities of the total cost of ownership for each.

  • Panelists: Jack Halprin, Google; Jay Brudz, Drinker Biddle; Robert J. Ambrogi, Law Office of Robert J. Ambrogi; and moderated by our own Christopher T. Anderson.
  • When:  Wednesday, February 5th, 2:00-3:15 PM

3. Revolution or Evolution – The Every Changing Landscape of Client Engagement and Expectations
With the fast pace of technology, consumers of legal services are coming to expect to be able to get information fast and conveniently. The legal industry and lawyers are known to be slow to adopt and adapt to newer technologies. But those that do are able to manage their clients at new levels of service and satisfaction, with little to no extra effort.

  • Panelists: Jordan MacAvoy, Demand Force – an Intuit company; Bill Gauthier, Microsoft; Dan Barahona, WatchDox; Marcus Bluestein Managing Director and CTO Kraft & Kennedy; and our own Christopher T. Anderson and Loretta Ruppert.
  • When: Wednesday, February 5th 2:00-3:15 PM

“Business of Law” track sessions

4. Finding the Human Factors in New Technology
Although the technology underpinnings of your CRM system are probably rock solid, the old world view of the solution as a handy contact database still exists. Technology focused on human factors can benefit CRM adoption and usage, and also encourage users to take full advantage of its capabilities to gather and disseminate all the pertinent details professionals need to thoroughly understand a client’s business, priorities and current requirements.

5. Data as a Competitive Edge…So Much Data, So Little Time
During this presentation, we’ll talk about the importance of data quality, analytics and crowd sourcing. We’ll also address hidden potentials resident in “dark data,” and guide you through a beneficial relationship mapping exercise that drives home a key point worth remembering: all data and all clients are not necessarily of equal value.

  • Speaker:Darryl Cross, LexisNexis
  • When: Wednesday, February 5th 2:00-3:15 PM

6. The Social Business Opportunity
The connection between people and technology manifests itself in different forms today thanks to a host of social networking sites. There are elements of risk and reward in trying to find your potential audience in these new places. Building relationships while using unfamiliar media and forms of communication can seem like a monumental change, but it’s also a fantastic “social business” opportunity that’s too important to ignore.

  • Panelists: Patrick Murphy, Fox Rothschild; Jennifer Morinigo, Drinker Biddle; and moderated by Patrick Baynes, PeopleLinx.
  • When: Wednesday, February 5th, 3:45-5:00 PM

We hope to see you at the show; please stop by Booth #100 to say hello.  And given the snowy weather in New York today, please travel safely.

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About Frank Strong

Frank Strong
Frank Strong is the communications director for the LexisNexis software division located on NC State’s Centennial Campus in Raleigh. In this capacity, he leads communications efforts in support of software products for law practice and law department management and also litigation tools – across large law, small law and corporate counsel segments. With more than 15 years of experience in the high-tech sector, Strong previously served as director of public relations for Vocus, which developed marketing, PR and media monitoring software. He has held multiple roles both in-house with corporations, ranging from startups to global organizations, and has also endured the rigors of billable hours, having completed gigs at PR firms including the top 10 global firm Hill & Knowlton. A veteran of two year-long deployments, Strong has concurrently served in uniform in reserve components of the military for more than 20 years, initially as an enlisted Marine and later as an infantry officer in the Army National Guard. Strong holds a BA in Film and TV production from Worcester State University, an M.A. in Public Communication from American University, and an M.B.A. from Marymount University. He is a PADI-certified Master Scuba Diver and holds a USPA "B" skydiving license.
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