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Creating Windmill Technology for the Legal Industry

Creating Windmill Technology for the Legal Industry
Note: this post is by Kevin Bonsor who is our Creative Team Manager.

This week at LegalTech, as you might expect, there is a lot of talk about technology and innovation. On Wednesday, February 5th, we hosted a session titled: Finding the Human Factors in New Technology.

The session looked at the various technologies that surround us and how they fall into two basic groups – windmill technologies and treadmill technologies. Windmill technology provides value with little effort, while treadmill requires a lot of effort to get the same amount of value.

Our own Krista Fuller explained that technology is measured by the ratio of effort that goes into a technology versus the value a user derives from that technology. We will typically adopt the technology that is easy to use and provides a high level of return. Think about an easy technology, such as Apple iPad. Known for its simplicity, the iPad takes very little effort, while the value it provides is great.

The question for legal technologists is how do we starting focusing more on the human factor of technology and apply a windmill technology mindset to solve legal industry challenges. For instance, how we can create software that predicts our behavior and prompts us with what to do next, a la Amazon.com or LinkedIn.

Can windmill technology propel this industry into the future?

Photo credit: Flickr via Creative Commons

Here are the slides from the session:

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About Frank Strong

Frank Strong
Frank Strong is the communications director with Business of Law Software Solutions (BLSS) a division of LexisNexis. In this capacity he directs communications strategy and execution in support of BLSS products including those for large law, small law and corporate counsel. With 15 years in experience in the marketing communications for the high-tech sector, Strong previously served as director of PR for Vocus, which develops marketing, PR and media monitoring software. He’s held multiple roles in PR both in-house with corporations, and has also endured the rigors of billable hours, having completed gigs at PR firms both large and small. A veteran with two deployments, Strong has concurrently served in uniform in reserve components of the military for 20 years, initially as an enlisted Marine and later as an Army officer. Strong holds a BA in Film and TV production from Worcester University, an M.A. in Public Communication from American University, and an M.B.A. from Marymount University.