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Video: LegalTech Blogger Panel on Cloud and Blawging

LegalTech Blogger Panel on Cloud and Blawging

At the 2014 LegalTech trade show the LexisNexis Firm Manager team had a chance to sponsor the blogger’s breakfast and a short panel discussion by some of the most prominent bloggers in the legal industry. The session was filmed and we recently obtained a copy from ALM and have uploaded it to our YouTube channel and embedded it here:

The Panelists

Introductions (starts at 3:20) include:

Law Cloud Discussion

The discussion about the law cloud (starts at 6:15) and covers points including:

  • Adoption of the law cloud.  Roughly 40% of lawyers are using the cloud, according to a recent law cloud survey, though it’s likely more lawyers are using cloud services without realizing it.  Moreover the fundamental shift in cloud adoption is that the questions are shifting from ‘can I use the cloud?’ to ‘how do I use the cloud?’
  • Lawyers and cloud ethics.  Several state bar associations have provided ethics opinions – not a single state has disavowed the cloud – but due diligence is an ethical requirement.
  • Cloud security concerns. Security concerns are arguably unfounded given vendors hosting these services have a far greater security capabilities than most individual law firms.

Legal Blog Discussion

The discussion about the legal blawgs and blogs (starts at 11:15) and covers points including:

  • Generating blog ideas.  How do bloggers come up with a new topic every day? Over time bloggers tend to fall into a rhythm.  A major challenge is keeping the topic fresh.
  • Law blogs are conversations.  One of the most important parts of blogging is listening – reading, understanding and participating in the market conversation. Blogging is akin to networking in that it’s a chance to meet new people.

Photo credit:  Flickr via Creative Commons; CC 2.0

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About Frank Strong

Frank Strong
Frank Strong is the communications director with Business of Law Software Solutions (BLSS) a division of LexisNexis. In this capacity he directs communications strategy and execution in support of BLSS products including those for large law, small law and corporate counsel. With 15 years in experience in the marketing communications for the high-tech sector, Strong previously served as director of PR for Vocus, which develops marketing, PR and media monitoring software. He’s held multiple roles in PR both in-house with corporations, and has also endured the rigors of billable hours, having completed gigs at PR firms both large and small. A veteran with two deployments, Strong has concurrently served in uniform in reserve components of the military for 20 years, initially as an enlisted Marine and later as an Army officer. Strong holds a BA in Film and TV production from Worcester State University, an M.A. in Public Communication from American University, and an M.B.A. from Marymount University.