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SlideShare Friday:  Turning Law Firm Website Visitors into Clients

SlideShare Friday Turning Website Visitors into Clients

If there was ever a question about whether the web was a good place to attract clients, a new report by market research firm eMarketer puts it to bed.  “People are pretty much glued to technology 24/7,” read the report headline which also spells out some compelling statistics:

  • 60% of U.S. internet users are connected “almost always”
  • Just 43% of internet users “unplug”
  • The stats gender and age agnostic – everyone is online

Law Firm Websites as Client Magnets

While social media, blogs and the wealth of multimedia sharing sites have value, most web marketing experts will attest a website is still the single most valuable marketing asset a company, including law firms, have online.

To that end, Larry Bodine recently published a SlideShare presentation he put together for a legal marketing conference titled Turning Website Visitors into Clients, and it’s this week’s Friday Share.

In the presentation Mr. Bodine says:

The complete presentation, which is embedded nearby, is worth reviewing for any law firm interested in sound recommendations for improving a website – and more importantly for attracting new clients.

Photo:  From Mr. Bodine’s presentation with attribution to Hinge Marketing.

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LMA Session: Law Firm CRM as a Referral Engine 

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About Frank Strong

Frank Strong
Frank Strong is the communications director with Business of Law Software Solutions (BLSS) a division of LexisNexis. In this capacity he directs communications strategy and execution in support of BLSS products including those for large law, small law and corporate counsel. With 15 years in experience in the marketing communications for the high-tech sector, Strong previously served as director of PR for Vocus, which develops marketing, PR and media monitoring software. He’s held multiple roles in PR both in-house with corporations, and has also endured the rigors of billable hours, having completed gigs at PR firms both large and small. A veteran with two deployments, Strong has concurrently served in uniform in reserve components of the military for 20 years, initially as an enlisted Marine and later as an Army officer. Strong holds a BA in Film and TV production from Worcester State University, an M.A. in Public Communication from American University, and an M.B.A. from Marymount University.