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YouTube Friday:  LexisNexis takes the Ice Bucket Challenge

lexisnexis ice bucket challenge

Mike Lipps likes to keep employees on their toes and one technique is to weave little surprises into town halls – a monthly meeting where he reviews the state of the business with a focus on customers, employees and stakeholders.

This month he introduced the Ice Bucket challenge.  An employee in California had taken the challenge and in a video posted to Facebook, challenged Mr. Lipps and several other members of the LexisNexis software division, which is headquartered on NC State’s Centennial Campus.

As a twist, he, err, encouraged, other members of the leadership team to participate.  Other employees were invited to “dunk” the leadership team; the people selected to perform the honors were chosen by random drawing.  And naturally, the video was posted to YouTube and is this week’s Friday Share.


The software division’s leadership accepting the challenge – from left to right – is as follows:

  1. Mike Lipps, managing director
  2. BJ Schaknowski, vice president, Sales and Professional Services
  3. Claudine Diaz, executive assistant to Mike Lipps
  4. David Fuoto, vice president, Operations
  5. Angela Petros, vice president, Marketing
  6. Wade Ficken, vice president, Finance
  7. Mathew Gillis, vice president, Product Management for Litigation Software
  8. Jonah Paransky, vice president, Product Management for Business of Law Software
  9. Bernie Emsley, vice president, Product Development
  10. Carol Brani, associate general counsel

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About Frank Strong

Frank Strong
Frank Strong is the communications director for the LexisNexis software division located on NC State’s Centennial Campus in Raleigh. In this capacity, he leads communications efforts in support of software products for law practice and law department management and also litigation tools – across large law, small law and corporate counsel segments. With more than 15 years of experience in the high-tech sector, Strong previously served as director of public relations for Vocus, which developed marketing, PR and media monitoring software. He has held multiple roles both in-house with corporations, ranging from startups to global organizations, and has also endured the rigors of billable hours, having completed gigs at PR firms including the top 10 global firm Hill & Knowlton. A veteran of two year-long deployments, Strong has concurrently served in uniform in reserve components of the military for more than 20 years, initially as an enlisted Marine and later as an infantry officer in the Army National Guard. Strong holds a BA in Film and TV production from Worcester State University, an M.A. in Public Communication from American University, and an M.B.A. from Marymount University. He is a PADI-certified Master Scuba Diver and holds a USPA "B" skydiving license.
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