“In the future everyone will be world-famous for 15 minutes,” as Andy Warhol once said. Perhaps under this era of humanized brands even businesses are granted a moment or two of fame as well.
LexisNexis earned its moment recently with a new movie-based on television series called “Veronica Mars” — as depicted in a nearby HBO preview. The crime-solving plot is reminiscent of the novice sleuth depicted in classic Nancy Drew books.
“Your name popped up on LexisNexis in cases ranging from multiple homicides to dog-napping. What do you think that says about a person?” says actress Jamie Lee Curtis in a preview for the show which is embedded nearby.
It’s reasonable to believe the preview or movie isn’t an endorsement, but then on the other hand, it’s not a paid placement either. A mention by Hollywood doesn’t happen often so it was pretty neat to see this happen. Fingers crossed for “best supporting product” category at next year’s Academy.
Correction: An earlier version of this post mistakenly referred to the movie as a television series. Sorry.
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