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Trending Legal Spending: Examining the HBR Consulting Study

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An example of a corporate legal department analytics dashboard.

Around the world corporate legal spending grew by 2% in 2013, according to a new survey by HBR Consulting.  How that money is being spent makes all the difference – inside legal spending grew 5% while spending on outside counsel dropped by 2%.

A narrower look at corporate legal spending within the U.S. produced similar results.  The survey found that total legal spending rose by 1% during the same period, yet inside counsel spending rose 4% while spending on outside counsel spending fell by 1%.

In the U.S., corporate legal departments typically split spending 60/40 between outside and inside counsel.  This means the percentage of movement up or down has an actually representation that may be larger – a smaller slice of a much larger pie for example.

Legal Department Spending Benchmarks

HBR Consulting says it surveyed 292 companies of which 70% had “revenues equal to or above the 2013 Fortune 500 level.”  According to the study’s findings:

Law Department Spending. The median total legal spending was $29.7 million worldwide and $26 million in the U.S. Total legal spending as a percent of revenues worldwide was 0.34 percent. The median inside legal spending was $12 million worldwide. Inside legal spending as a percent of revenues worldwide was 0.13 percent. The median outside counsel spending was $15 million worldwide. Outside counsel spending as a percent of revenues worldwide was 0.19 percent.

Legal Staffing. The median company reported 32 lawyers worldwide and 21 lawyers in the U.S. Per billion dollars of revenues, the median company had 3.6 lawyers worldwide. The median number of total law department staff (including lawyers and all non-lawyer staff) was 57.5 worldwide. Per billion dollars of revenues, the median company had 6.8 total legal staff worldwide.

Forecast for Legal Services. The participants were asked to forecast their demand for legal services across 28 different legal practice areas. The top three areas where demand is anticipated to increase were International (52% of participants selected), Regulatory (44%) and Commercial Contracts (39%).

A Multi-Year Trend; Not Just about Cost

The rate of growth in legal department spending been slowing for three years, according to report about the survey on CorpCounsel.com.  HBR Consulting’s Lauren Chung quantified slowing growth for reporter Sue Reisinger – overall spending has dropped, “from 5 percent three years ago to 3 percent two years ago to only 2 percent this year.”

The article says Ms. Chung “credited the decline to continued cuts in outside counsel spending” but noted cuts are not solely about cost but rather about value.  “It’s not just about cost, but about getting more effective service and delivery of that service.”

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The case of cost versus value is an aspect our own Kris Sakunas has explored noting that common metrics in legal departments are all about cost.  “I’m not suggesting that organizations don’t manage the costs of their legal departments, but cost metrics have to be balanced against metrics that show the amount that the legal department prevents the organization from spending,” she wrote.

Corporate Legal Departments Increasingly Eye Operations, Analytics

“The survey also noted how technology and data analytic tools are increasingly being used to manage legal spending,” according an article published on Inside Counsel. “Some 50 percent of legal departments taking part in the survey said they use data analytics to select and improve negotiations with outside counsel.”

This finding also nests with what we as a software business, which in part develops legal analytics tools for corporate counsel, we’ve seen and heard in the market.  For example at user conference this past spring, the visualization of data was one of six legal department trends top of mind among corporate legal professionals in attendance:

“It is widely acknowledged that lawyers don’t want to see numbers and reports. They want to see a story. There was tremendous interest in seeing examples of how other customers’ present data, learning how to build dashboards, and hearing about when we will roll out more visual standard reports.”

Bright Spot for Inside Counsel Hiring

“On a bright note for legal employment prospects, 55 percent of 2014 survey participants worldwide reported an increase in the total number of lawyers employed while 61 percent increased their total legal staff, which includes paralegals and administrative personnel, [Ms.] Chung says,” wrote MP McQueen in The Am Law Daily: Survey Finds Modest But Slowing Increase in Legal Spending.

While overall legal sectors jobs have been topsy-turvy – for example up in August then down in September – survey data has consistently pointed to an optimistic view point for hiring in corporate legal departments.  Studies from the last 12 months or so, including those from ALM, BTI Consulting, Robert Half Legal, and The Consero Group, all point to a similar trend line among corporate counsel hiring.

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About Frank Strong

Frank Strong
Frank Strong is the communications director for the LexisNexis software division located on NC State’s Centennial Campus in Raleigh. In this capacity, he leads communications efforts in support of software products for law practice and law department management and also litigation tools – across large law, small law and corporate counsel segments. With more than 15 years of experience in the high-tech sector, Strong previously served as director of public relations for Vocus, which developed marketing, PR and media monitoring software. He has held multiple roles both in-house with corporations, ranging from startups to global organizations, and has also endured the rigors of billable hours, having completed gigs at PR firms including the top 10 global firm Hill & Knowlton. A veteran of two year-long deployments, Strong has concurrently served in uniform in reserve components of the military for more than 20 years, initially as an enlisted Marine and later as an infantry officer in the Army National Guard. Strong holds a BA in Film and TV production from Worcester State University, an M.A. in Public Communication from American University, and an M.B.A. from Marymount University. He is a PADI-certified Master Scuba Diver and holds a USPA "B" skydiving license.
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