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3 Events at the LMA Conference Marketers Ought to Check Out

3 Events at the LMA Conference Marketers Ought to Check Out

This week promises to bring back-to-back tradeshows.  The first stop is the 2015 Legal Marketing Association Annual Conference in San Diego, followed by the 2015 ABA TECHSHOW conference in Chicago.  We’ll be covering both events live — and welcome the opportunity to network and speak with the legal community in person.

Here’s a rundown on the “can’t miss” sessions and events for the LMA conference.  We’ll publish a follow up next week in preparation for the ABA convference.

What’s Hot at the LMA Conference

The event will be hosted at the Hilton San Diego Bayfront hotel from April 13 to April 15, 2015. Over the course of those three days, the event will produce some 60 sessions with a 130 speakers ranging from legal marketing technology to the evolving role of the CMO, according to an event brochure.  Organizers indicate the event will attract some 1,300 legal marketing and law firm business development professionals.

Here is a look at a few events we are aiming to engage:

1. Legal marketing and social media.

The hashtag for the event looks to be #LMA15 though often hashtags take on a life of their own.  Still it’s a good chance to stay plugged into the event even if you are unable to attend.

The Twitter handle to follow for official updates is listed on the conference site as @LMAintl and also suggests the Legal Marketing Association LinkedIn group.  Marketers tend to be a chatty group, so it will be interesting to see how the social media event plays out at the conference.

2. Business development:  The 15 People that will Make or Break Your Year

For a lawyer, there are only 15 people that will make, or break, their year. That’s it. Thus, it is important to know how to identify who they are. This list is not static. However, for the purposes of planning business development activities for today, the list is small and finite.

When:  4/14/15 | 11:00 a.m. – 12:00 p.m. PT
Speaker:  Darryl W. Cross, vice president for performance development, LexisNexis

Note:  Also see a few thoughts by Mr. Cross from an interview at the 2014 conference:  LMA Session: Law Firm CRM as a Referral Engine.


3. Business development:  Lessons Learned – Applying Sales Models from Other Professional Services Sectors

We’ve all heard it before: “I’m a lawyer, not a salesman!” But the fact is that in these tough times, every single person at the firm must be part salesman if the goal is to grow the business.

When: 4/14/15 | 2:45 – 3:45 p.m. PT
Panelists include:

Note: Also see a webinar recap co-presented by Mr. Bunnell and Mr. Johnson: 3 Takeaways from the Arc of Law Firm Business Development.

* * *

LexisNexis® will be on hand in booth #200 and the LexisNexis InterAction® team is hosting a client appreciation dinner.  For those InterAction customers interested in attending, please contact your client service advisor.

If you enjoyed this post, you might also like:
6 Tips from the Big Law Trenches for an Effective Digital Strategy

Photo credit:  Flickr, LexisNexis Legal & Professional (© All Rights Reserved)

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About Frank Strong

Frank Strong
Frank Strong is the communications director for the LexisNexis software division located on NC State’s Centennial Campus in Raleigh. In this capacity, he leads communications efforts in support of software products for law practice and law department management and also litigation tools – across large law, small law and corporate counsel segments. With more than 15 years of experience in the high-tech sector, Strong previously served as director of public relations for Vocus, which developed marketing, PR and media monitoring software. He has held multiple roles both in-house with corporations, ranging from startups to global organizations, and has also endured the rigors of billable hours, having completed gigs at PR firms including the top 10 global firm Hill & Knowlton. A veteran of two year-long deployments, Strong has concurrently served in uniform in reserve components of the military for more than 20 years, initially as an enlisted Marine and later as an infantry officer in the Army National Guard. Strong holds a BA in Film and TV production from Worcester State University, an M.A. in Public Communication from American University, and an M.B.A. from Marymount University. He is a PADI-certified Master Scuba Diver and holds a USPA "B" skydiving license.
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