A young girl asked her father about that plastic-wrapped rectangular package. It had been sitting in the corner of the family’s driveway for several days.
As they walked out together to finally pick it up, the father explains the concept of those yellow colored pages in a phone book. Its information, presented alphabetically by topic, so people can find services they need – a lawyer for example.
Indeed, to the daughter, the book was clearly of seemingly important information. Then her father did something unexpected: As the pair walked back into the house through the garage, the father promptly dumped the book into trash bin.
In response to her dismay, he explained, today, when we need to find something, we use a search engine to find information online.
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That anecdote is a true story – and it’s also true of how modern consumers path to finding an attorney. Just 2.2% of consumers look for lawyers in the phone book, according to a newly published infographic by Moses and Rooth Attorneys at Law, an Orlando-based criminal defense firm.
The data presented is based on a survey of more than “1,500 people nationwide who recently hired a lawyer.” “A friend” topped the list with 13.6% – however “internet search” and related web activity popped in slots #2 and #5 among the top ten.
“Referrals” and “word of mouth” also ranked among the top ten. Yet, what the data doesn’t show is much of that activity today, arguably occurs online through social media and review sites for example.
Just part of the infographic is published nearby. The full infographic, available on the law firm’s blog, breaks the data down – in a much larger graphic – by gender, age, geography, urban density, income level and parental status. It’s this week’s Friday Share.
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