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Get Involved: Take Our Law Firm Marketing Survey

Take Our Law Firm Marketing Survey

“Tell me and I forget. Teach me and I remember. Involve me and I learn.”
-Benjamin Franklin

Have you ever wondered what keeps your law firm colleagues up at night?

Are they worried about budget constraints or keeping up with evolving client demands? Or maybe they’re thinking about more cost-effective business development (BD) strategies to stay ahead of the competition.

And what about you? Should you dump more marketing dollars into digital strategies instead of traditional approaches? How can you communicate more effectively with existing and potential clients?

If you are interested in learning the answer to these and a number of other top-of-mind law firm marketing and BD-related questions, we’d like to hear from you.

Please Participate in Our Law Firm Marketing Survey

On March 17, 2017, LexisNexis began a short survey sponsored by the InterAction business development (BD) software team soliciting feedback from attorneys and BD marketing professionals in large and mid-sized U.S. law firms (defined as firms with 50 to 2000 attorneys).

The goal of the study is to understand the current state of marketing and business development in those size firms by examining current priorities, growth strategies and the types of investments they’re making. Using the results, LexisNexis will develop a useful benchmark legal professionals can use to compare their firms against others in the future.

All qualified participants who participate in the survey by April 14, 2017, will be entered for the chance to win* one of these prizes:

  • $100 American Express® gift card
  • $50 Amazon® gift card
  • $25 Starbucks® gift card

If your law firm fits the size parameters outlined, please begin your survey now. The survey ends April 14, 2017.

If involvement is indeed the key to learning, this is your chance to play your part in helping all of us learn the answers together.

*Access the official survey contest rules here.

 

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About Carla Del Bove

Carla Del Bove
Carla Del Bove is President and Founder of CDB Communications, an independent public relations agency specializing in content development, media relations and overarching PR Strategy. In her current role, Ms. Del Bove provides strategic public relations and content development support to the LexisNexis Business of Law Software Solutions (BLSS) portfolio of products. Ms. Del Bove also serves as a regular contributor to the LexisNexis Business of Law Blog. She frequently covers a gamut of topics related to managing the business aspects of the legal profession and relevant issues facing today’s law firms and corporate legal professionals. Ms. Del Bove brings nearly two decades of strategic communications expertise to her role. Her media relations efforts have landed her clients in a number of leading, national publications including: The Boston Globe, Forbes, Law360, The New York Times, The Wall Street Journal & Law Blog (The Wall Street Journal’s legal trends and issues blog). Prior to founding CDB Communications, Ms. Del Bove worked at among the top global public relations agencies including: Arnold Worldwide, MSL Group and Porter Novelli. She holds a Bachelor of Arts Degree in Journalism from Keene State College in Keene, New Hampshire.
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