As rapidly evolving as law firm business development is these days, the only real certainty seems to be a lot of uncertainty.
No need to despair. Judging from the agenda at InterAction Accelerate Business Development Summit 2017 from LexisNexis, it looks as if smart marketing and BD professionals are about to hear a lot of answers to all those questions keeping them up at night.
Do you ever wonder what it takes to turn a good law firm marketing and business development (BD) strategy into a great one?
According to Accelerate 2017 speaker, Jim Durham, Managing Director of GrowthPlay, it takes a little motivation and some useful, manageable and measurable data to get started.
Two other speakers at Accelerate – Guy Alvarez, Founder and CEO of Good2BSocial, and Yolanda Cartusciello, Partner at Bernero & Press – have answers to other important BD questions: Do you struggle with how to manage the endless streams of data flowing into your firm every day? More importantly, are you getting any real value out of all that data?
Although the universe of law firm data and modeling is evolving rapidly, both agree there are many analytical tools, techniques and processes that even the most data-averse law firms can use to improve the client experience at key points in the relationship.
If your firm is juggling several pieces of the BD puzzle, you’ll want to hear Kate Cain, Director of Market Intelligence for Sidley Austin LLP, and Matt Thompson, Vice President of Product Marketing for Foundation Software Group, speak.
While many legal marketing experts agree that law firm business development sits at the intersection of knowledge management, technology and client experience, Ms. Cain and Mr. Thompson say that the real key for today’s firms is learning how to navigate that intersection.
Ever feel as if you’re missing some hidden business development secret that everyone else seems to know? As if there’s more to BD success and lead generation than meets the eye?
According to Mo Bunnell, Founder and CEO of Bunnell Idea Group (BIG), there most certainly is. Mr. Bunnell believes there’s an actual science behind building long-term client relationships and he’s going to share some of the details of that science in his session at Accelerate 2017. He says the key to success is listening first and then applying the powerful impact of an individual’s thinking preferences into your client communications. By doing so, he says, firms can deepen their existing relationships, increasing demand for their legal services.
These are just a few of the expert insights and hot topics at Accelerate Business Development Summit 2017. The three-day event in June will offer informative and interactive sessions led by some of the most influential legal and marketing professionals in business today.
If you’re a law firm business development or marketing leader and you’re looking for practical solutions to address some of your biggest law firm BD challenges, register now to attend Accelerate 2017.
But hurry. Slots to attend this complimentary event are filling up fast.
For a complete list of guest speakers, panel sessions and to register for the event, visit the Accelerate 2017 website now.
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