Home » Author Archives: Angela Petros

Author Archives: Angela Petros

Angela Petros
Angela Petros is Vice President and Head of Marketing for LexisNexis Business of Law Software Solutions (BLSS) where she leads overall marketing strategy and execution across several lines of software products for corporate counsel, large law and small law. She is a senior marketing executive with a passion for growing businesses via a sharp focus on customer needs, competitive capabilities, creation of the ultimate value proposition for B2B customers, and excellence in channel execution via lead generation (SEO, PPC, email, direct marketing, social media) and conversion optimization (website, field sales support, nurturing via content management). Angela honed her strategic skill set as a Project Leader at the Boston Consulting Group focused on sales and marketing projects and leading the global strategy function for LexisNexis. Angela is a twelve year veteran of the legal industry with 5 years practicing as a Mergers and Acquisitions attorney at Herbert Smith Freehills and Mallesons King Wood and 7 years working for LexisNexis in their legal business. Angela has an honors degree in Law and a degree in Ancient History from the University of Western Australia and a MBA from Kellogg School of Management at Northwestern.

5 Tips for Streamlining Your Legal Department

5 Tips for Streamlining Your Legal Department

How can we do more with less? If you’re an in house attorney you’ve likely heard that phrase ad nauseam, but the truth is, today’s corporate legal departments are under intense scrutiny to save money and add value to the business. While this seems like an uphill battle, there’s plenty of proof out there that it can be done—and done ... Read More »

3 Steps To A Better Budgeting Process For Law Firm Marketers

steps-to-better-decision-making

It is that dreaded time of the year again when law firm CMOs are asked to come up with their budgets for next year.  How to avoid getting caught in the trap of having your budget automatically set at what it was this year or worse because of cost pressures, last year’s budget less x%. Here are 3 steps for running a ... Read More »

Law Firm CMO Opportunity: People Powered Advocacy

People-Powered-Advocacy

Russ Fradin, CEO Dynamic Signal recently presented B2B Marketing Trends to Watch at the Brand Innovators B2B summit in NYC.   His top 5 were: Employee advocacy and social selling Content Marketing Mobile and consumerization Big Data Agile Marketing It got me thinking, what are the opportunities for CMOs at Law Firms to leverage these trends? The low hanging fruit might be #1 and ... Read More »