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Author Archives: Chas Schmidt

Chas Schmidt
Chas Schmidt is a freelance copywriter and frequent contributor to the Business of Law Blog. A former Senior Copywriter for the Business and Litigation Software Solutions (BLSS) division of LexisNexis, Chas honed his strategic writing skills in a variety of previous roles on both the corporate and agency sides of the marketing communications fence. He is the former creative head of an ad agency in Durango, Colorado, holds a Master of Fine Arts degree in Creative Writing from North Carolina State University and plans to one day live off the grid in the wilds of Michigan’s Upper Peninsula.

The Importance of Periodic Evaluation of Legal IT

The Importance of Periodic Evaluation of Legal IT

The nineteenth-century French journalist, Jean-Baptiste Alphonse Karr, famously wrote, “The more things change, the more they stay the same.” While that may apply to many situations, it doesn’t tend to hold water when talking about corporate dynamics. Take the PepsiCo global snack food and beverage maker, for example. As related in a recently published LexisNexis case study, the company has ... Read More »

Infographic: Law Firm Obstacles along the Quest for Growth

Law Firms Face Obstacles along the Quest for Growth-header

  Competition.  It’s the number one barrier to growth, according to the recently released LexisNexis survey, Law Firms in Business Development Transition: Marketing, Business Development and the Quest for Growth. Besides having to joust with other firms to impress the same collective of prospective clients, survey respondents reported that added hurdles are attorney participation; pricing; lack of long-term strategy; and ... Read More »