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Author Archives: Frank Strong

Frank Strong
Frank Strong is the communications director for the LexisNexis software division located on NC State’s Centennial Campus in Raleigh. In this capacity, he leads communications efforts in support of software products for law practice and law department management and also litigation tools – across large law, small law and corporate counsel segments. With more than 15 years of experience in the high-tech sector, Strong previously served as director of public relations for Vocus, which developed marketing, PR and media monitoring software. He has held multiple roles both in-house with corporations, ranging from startups to global organizations, and has also endured the rigors of billable hours, having completed gigs at PR firms including the top 10 global firm Hill & Knowlton. A veteran of two year-long deployments, Strong has concurrently served in uniform in reserve components of the military for more than 20 years, initially as an enlisted Marine and later as an infantry officer in the Army National Guard. Strong holds a BA in Film and TV production from Worcester State University, an M.A. in Public Communication from American University, and an M.B.A. from Marymount University. He is a PADI-certified Master Scuba Diver and holds a USPA "B" skydiving license.

Friday Share: 6 Considerations for Origination Credit in BD

Fostering Law Firm BD 6 Considerations for Origination Credit-header

There’s an old saying in management guru circles:  Pay for performance, promote for potential. Compensation models and incentive structures are among the most central issues in any business, let alone law firms.  A key challenge in the professional services model, absent a professional sales force, is how to incent business development (BD)? The matter is of critical current interest in ... Read More »

197 Ways Law Firm Marketing and BizDev are Different

197 Ways Law Firm Marketing and BD are Different

Upwards of 90% of legal marketing and business development (BD) professionals believe there is a distinction between “law firm marketing” and “law firm business development. That’s according to a recent survey of 400 legal professionals in the industry. More importantly, these two functions require different skillsets.  The data is interesting, but it doesn’t justly serve the passion that goes along ... Read More »

3 Studies Suggest Law Firm BD Heating Up With Competition

Trending Law Firm BD Heats Up With Competition

Business development is heating up in law firm circles. Market research firm BTI Consulting, known for its benchmark survey research, has called the climate a “Predator’s Paradise.”    More recently, the research firm spied opportunity by noting corporate counsel is shifting some work back to law firms – but only for “bet- the-company” litigation business.   Some of our own ... Read More »

Infographic:  Litigation Market to Thaw in 2016

Infographic Litigation Market to Thaw in 2016 says BTI Consulting-header

Market research firm BTI Consulting forecasts a “thaw” in litigation spending in 2016 and anticipates overall spending to increase for the first time next year since 2011. The firm recently published an infographic which coincides with the BTI Litigation Outlook 2016 report.  It also summarizes key findings in a snapshot with a post titled 6 Trends Shaping Litigation in 2016. ... Read More »

New Study:  Emerging Story of Law Firm Business Development

New Study Law Firms Emphasize BD Ways and Means Vary

Competition among law firms is fierce. It’s so fierce that in a newly published survey of 400 law firm marketing and business development (BD) professionals, 52% said competition is the #1 barrier to law firm growth.  Law firms large and small were well represented in the survey: 1-50 attorneys:  18% 51-200 attorneys: 30% 201-500 attorneys: 24% 501+ attorneys: 28% As ... Read More »

Unpacking the ABA Tech Survey on Law Firm Security

Unpacking the ABA Tech Survey on Law Firm Security

Recently news broke of the latest findings stemming from the newly released 2015 ABA Technology Survey.  By our count, the complete report, which LexisNexis supported through sponsorship, runs more than 900 pages with an executive summary that alone counts 242 numbered pages. Data providing insight as to the state of law firm security were among the first results widely reported ... Read More »

Legal Tech Evolution: Discomfort and Lasting Relationships

Legal Tech Evolution Discomfort and Lasting Relationships

If law firms aren’t evolving at a suitable pace, then perhaps corporate counsel should engage in introspective thinking.  That’s according to D. Casey Flaherty, a former in-house counsel, turned consultant, who made a mark on the industry with the creation of the Legal Technology Audit. His commentary is timely given much of the conversation at the recent ILTA conference (ILTACON) ... Read More »

Infographic: How Clients Find Law Firms

How Clients Find Law Firms

A young girl asked her father about that plastic-wrapped rectangular package.  It had been sitting in the corner of the family’s driveway for several days. As they walked out together to finally pick it up, the father explains the concept of those yellow colored pages in a phone book. Its information, presented alphabetically by topic, so people can find services ... Read More »

Slow and Steady “Sales” Slips into the Law Firm Lexicon

Slow and Steady “Sales” Slips into the Law Firm Lexicon-head

Law firms are warming up to the idea of the bona fide sales professional, according to a new survey of 53 law firms conducted by the Legal Marketing Association (LMA) conducted in conjunction with ALM. In a Strategies Magazine article published online, authors Greg Fleischmann, Kevin Iredell and Kevin McMurdo say the survey supports “the emergence of sales as a ... Read More »

The Five Gears Driving Law Firm Profitability

The Five Gears Driving Law Firm Profitability

Cost-cutting can improve margins in the short-term, but profit is just one gear among several affecting law firm profitability, according to a white paper titled Driving Profitability Forward. Gears are a sound analogy for framing the business of law, because while a gear moves independently, as part of a system, gears are interdependent. When one gear falls out of sync… ... Read More »