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Author Archives: Contributing Writer

Contributing Writer
This bio page is used to publish submissions by contributing writers. We welcome contributions from the legal community and are especially keen for contributions from our customers. Please review previous submissions published here and the “About Us” section to get a sense for what topics work for this blog. All posts must be original content not published elsewhere for at least 30 days. To submit an idea for consideration please email blsssocial@lexisnexis.com.

Infographic Friday: Billing Rates Up 4%, But So Are Discounts

law-firm-differentiation-means-rate-pressure

Note:  The following is a guest post by Larry Bodine; the infographic, as customary with our Friday Share series, follows below.  Law firm billing rates are up in all firm sizes – especially at “top of the market” megafirms – but then, so are discounts, according to a pair of influential surveys of the legal profession. Fees at megafims have ... Read More »

CASL: The Million Dollar Email

Legal Marketing The Million Dollar Email

Note: The following is a guest post by David Jacobs. Unless you’re based in Canada, or doing a lot of business with people in that country, you may not be aware of Canada’s Anti-Spam Legislation (CASL). The first phase of this new comprehensive law goes into effect July 1st in what many would agree is a necessary step to curtail ... Read More »

Reaching In-House Counsel with Corporate Journalism and LinkedIn

Reaching In-House Counsel with Corporate Journalism and LinkedIn

Note:  The following is a guest post by Larry Bodine. Corporate clients are feeling an information overload from all the marketing newsletters, blogs and social media updates sent out by law firms. But new research proves that lawyers can cut through the clutter by publishing “corporate journalism” and by interacting with in-house counsel on LinkedIn. LinkedIn is another good way ... Read More »

Court Rules Calendaring Challenges and Solutions

Court Rules Calendaring

Note:  This post was originally published by Loretta Ruppert.  We know that when it comes to court deadlines, there are few excuses for getting it wrong. And that is why LexisNexis Firm Manager has teamed with LawToolBox to provide a special offer to solo and small law firms where court deadlines matter. We are at LegalTech New York and had ... Read More »

Legal Industry Predictions for 2014 and Beyond

legal industry predictions

Note:  We recently asked several smart people for legal industry predictions for 2014 by email. Sam Glover provided such a compelling response we asked his permission to publish it as a guest post.  * * * Barring the occasional economic meltdown, the business of law does not change much from year-to-year, so it is more than a little pointless to try to predict ... Read More »

ELM Trends Report: Turning Information Into Action

timthumb

Note:  This post was originally written by Mike Haysley.  As previously discussed in this blog, LexisNexis CounselLink recently published its first Enterprise Legal Management Trends Report. This report contains a wealth of information on evolving practices by corporate legal departments regarding legal spend management. An important question for individuals in roles responsible for managing legal spend – be it General Counsel, legal department ... Read More »

3 Steps To A Better Budgeting Process For Law Firm Marketers

steps-to-better-decision-making

Note:  this post was originally written by Angela Petros.  It is that dreaded time of the year again when law firm CMOs are asked to come up with their budgets for next year.  How to avoid getting caught in the trap of having your budget automatically set at what it was this year or worse because of cost pressures, last year’s budget less ... Read More »

Law Firm CMO Opportunity: People Powered Advocacy

People-Powered-Advocacy

Note:  this post was originally written by Angela Petros.  Russ Fradin, CEO Dynamic Signal recently presented B2B Marketing Trends to Watch at the Brand Innovators B2B summit in NYC.   His top 5 were: Employee advocacy and social selling Content Marketing Mobile and consumerization Big Data Agile Marketing It got me thinking, what are the opportunities for CMOs at Law Firms to leverage these trends? ... Read More »

This is Not Your Father’s Law Firm

FathersLawFirm

Note:  the following is a contributed post by Micah Johnson.  Several weeks ago, I had the privilege of attending the CounselLink Annual Customer Conference. The “privilege” part is sincere. It’s a valuable learning experience any time you get the opportunity to sit down and sample the opinions of inside and outside counsel … even more so when they’re clients. One ... Read More »