Home » Author Archives: Kevin Bonsor

Author Archives: Kevin Bonsor

Kevin Bonsor
Kevin Bonsor is the Creative Services Director for the Business and Litigation Software Solutions business of LexisNexis. In this role, Kevin guides the creative, branding and content strategy for the business. Kevin began his career as a reporter in his hometown of Augusta, Georgia, and he has also worked as a magazine editor and was the new editor for HowStuffWorks, where he co-authored several books. Prior to joining LexisNexis in early 2012, Kevin held marketing communications and creative roles at several information services companies. He holds a Bachelor of Science degree in journalism from Georgia Southern University.

Set Your Own Agenda at ABA TECHSHOW 2016

Set Your Own Agenda at ABA TECHSHOW 2016

With just a few days until the ABA TECHSHOW, it’s time to print the agenda and highlight the sessions and activities that will be of greatest value to you and your firm. The great thing about ABA TECSHOW is that it offers content for everyone, so you want to sort out the sessions that best fit your personal objectives. For ... Read More »

The Two Simple Drivers of Law Firm Profitability

The Two Simple Drivers of Law Firm Profitability-3

Finding the bottom line, or net profit, at law firms is not easy. Law firms aren’t widget makers, and the business model is unique because the model centers on people not widgets. At the same time, any firm that wants to stay in business has to establish a framework for understanding the drivers of profitability at your firm: The simple ... Read More »

6 Tips from the Big Law Trenches for an Effective Digital Strategy

6 Tips from the Big Law Trenches for an Effective Digital Strategy

A website is just the beginning of creating an effective digital strategy. This was the idea Michelle Woodyear, digital marketing manager at Orrick, Herrington & Sutcliffe, LLP conveyed during her presentation at LegalTech® New York 2015 last week. Ms. Woodyear provided first-hand experience of how her firm rebuilt their digital strategy into an opportunity engine. Every firm has a website. ... Read More »

Creating Windmill Technology for the Legal Industry

Creating Windmill Technology for the Legal Industry

This week at LegalTech, as you might expect, there is a lot of talk about technology and innovation. On Wednesday, February 5th, we hosted a session titled: Finding the Human Factors in New Technology. The session looked at the various technologies that surround us and how they fall into two basic groups – windmill technologies and treadmill technologies. Windmill technology ... Read More »