Home » Author Archives: Krista Fuller

Author Archives: Krista Fuller

Krista Fuller
Krista Fuller is responsible for creating go-to-market strategies and programs that surround LexisNexis solutions for customer relationship management and business intelligence. In that role, she balances internal perspectives and outreach plans by working with clients, prospects and partners to gain a thorough understanding of the needs, priorities and issues affecting law firms. With more than 15 years of technology marketing experience, Krista has gained considerable expertise in product marketing, product management, market research and segmentation, branding, communications and public relations. Before joining LexisNexis, Krista served in business development and marketing leadership roles for various software companies in Research Triangle Park, NC. She is a former technology trainer turned marketer, and earned her bachelor’s degree from the College of William and Mary.

Law Firm Business Development:  Relationships Trump Everything

Future of LexisNexis InterAction

Business development is synonymous with building, sustaining and managing productive business relationship – one person at a time.  I like Bruce Alltop’s view from his January 2014 blog post Law Firm Marketing:  Business Development is Relationship Development. In it Bruce reminds us “relationships trump everything”: “Since business development is more of an art than a science, few rules exist that ... Read More »

5 Social CRM Predictions for the Legal Industry

social CRM Legal Industry

Social media is taking the business world by storm. Some industries are embracing digital communications with open arms while others are approaching them in a slower, more calculated fashion. The legal industry tends to fall into the latter group. As I look ahead to the next 12 to 18 months, I believe social media will begin to have a more ... Read More »