Home » Author Archives: Meghan Frank

Author Archives: Meghan Frank

Meghan Frank
Meghan Frank is the Senior Marketing Manager for enterprise software solutions at LexisNexis Legal & Professional, which includes the InterAction® Customer Relationship Management and CounselLink® Enterprise Legal Management solutions. She has an extensive background in leading marketing for enterprise technology solutions, focusing on legal technology for most of her career. Meghan holds an MBA from Kellogg School of Management at Northwestern University and a Bachelor’s degree in marketing from University of Minnesota.

How to make a case for CRM: Four key benefits and a guidebook

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Have you researched customer relationship management (CRM) systems? Do you know that having one would save hours of managing client information? Are you struggling to get buy-in from firm management and decision-makers? In order to successfully sell the need for a CRM system, you need a good presentation strategy that illustrates a return on investment (ROI). Get their attention by ... Read More »

Does your mid-sized firm need a CRM? Three Things to Consider

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Does your firm have a Relationship Action Plan? Leadership and collaboration expert Keith Ferrazzi believes every organization needs one. In his bestselling and recently revised book Never Eat Alone, Ferrazzi states there is “social capital” potential within your relationships and social networks. Knowing how to cultivate and mine this potential leads to building long-term friendships and higher returns on investment. ... Read More »

Strategy and Technology Are Key Themes at this Year’s LMA Conference

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This year’s Legal Marketing Association Annual Conference promised to be the premier meeting for legal marketing and business development professionals and did not disappoint. The LexisNexis® InterAction® team had the opportunity to participate in the annual event and be part of the legal marketing conversation. One of the overriding themes in the conference was that firms needed to differentiate themselves ... Read More »

Top 5 Areas Mid-Sized Firms Should Prioritize 2018 Marketing Budgets

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Last year was filled with economic uncertainty for those in the legal field. Legal consultancy firm Major, Lindsey & Africa published a study that forecasts this uncertainty will carry over to 2018, along with increased pressure for firms to drive down costs and boost productivity. While the study focuses primarily on large law firms and corporate legal departments, economic ambiguity ... Read More »

A Great Start to 2018: Opportunities and Insights from Industry Trends Report

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Real-world data to help you capture opportunities for substantial impact. That is what the newest CounselLink® Enterprise Legal Management Trends Report provides to your organization. For the last six years, this unique resource has allowed legal departments to understand and get ahead of legal metrics trends. Unlike industry studies based on surveys, the data for the Trends Report is derived from ... Read More »

Best Ways to Maximize the Value of Your Legal Department

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There’s no doubt that corporate legal departments have their hands full now more than ever. Along with controlling legal spend and managing matters, your department is expected to be a strategic partner to the overall organization equipped with valuable business metrics. Any department within an organization is expected to demonstrate its worth, but this is especially true for legal departments, ... Read More »

The Evolving Role of General Counsels in the Corporate Legal Department

The Evolving Role of General Counsels in the Corporate Legal Department

At the recent ACC Annual meeting, I noticed that the role of General Counsels (GCs) appears to be expanding after my team and I met several corporate GCs who seemed to be taking a new path. Each of the attorneys we spoke to had made a successful career for themselves in the legal world but were currently pursuing high-level business ... Read More »

Innovation Serves as the Main Theme at the 2017 ACC Annual Meeting

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Last week, we had the opportunity to attend and present at the ACC 2017 Annual Meeting where we gained some valuable insight from thought leaders across the legal sector. At LexisNexis® CounselLink®, innovation and forward-thinking is always at the forefront of what we do, so it was great to be a part of a conversation focused on the future of ... Read More »

Three Ways to Improve Your Team’s Experience with CounselLink®

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Implementing CounselLink® was an important step in improving your legal operations, but the entire team needs to adapt for it to be truly successful. You want to make sure you are doing everything possible to make it easy and efficient for your legal department to take advantage of what CounselLink has to offer. Make it Easier to Access with Single ... Read More »