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Author Archives: Paula Avery

Paula Avery
Paula Avery is the Creative Manager, Content for the Business of Law and Litigation Software Solutions (BLSS) group at LexisNexis Legal & Professional. With a long background in advertising and marketing – including 20 years running her own advertising/consulting firm – Avery’s focus is on helping companies better connect with and communicate what makes their customers’ lives better, a focus she continues in her work with LexisNexis today. Paula has a Bachelor’s Degree in Journalism from the University of North Carolina at Chapel Hill.

The Secret Law Firm Metric Clients Will Pay to Improve

The Secret Law Firm Metric Clients Will Pay to Improve

Hint: It’s not a financial metric, but it can have a big impact on improving law firm profitability and growth. What’s more, it’s really not that big a secret if you’ve been listening closely to the clues your clients have been dropping: Like trying to negotiate lower rates, taking a long time to pay your bills, or simply “forgetting” to ... Read More »

Small Law Firm:  Important People Behind the Attorney

Small Law Firm The Important People Behind the Attorney

Note: The following is an excerpt from a new eBook titled 15 Ideas for Getting a Jump-Start on 2015 which is freely available with registration. For many law firms today, much of the emphasis is on constantly updating and improving technology, and with good reason. Between case management software and cloud computing, I’m able to respond to clients from any remote location and ... Read More »

Grow: Perform a “Health Check” Your Law Firm’s Processes

Perform a “Health Check” When Growth Out-Paces Your Firm’s Processes

Note: The following is an excerpt from a new eBook titled 15 Ideas for Getting a Jump-Start on 2015 which is freely available with registration. With the economy finally easing back into optimism mode, many law firms are now in the enviable position of having to cope with a welcome shot of growth. That’s good news in every way for an industry that ... Read More »

CPA:  How to Fairly Calculate Timekeeper Profitability Ratios

How to Fairly Calculate Timekeeper Profitability Ratios

Note: The following is an excerpt from a new eBook titled 15 Ideas for Getting a Jump-Start on 2015 which is freely available with registration. One concept that my CPA firm is working with several law firms on is adopting an objective way to gauge and compare the profitability of individual producers, all the way from paralegals to partners. For obvious reasons, most ... Read More »

Build a Full-Service Practice Without Spending a Penny

Build a Full-Service Practice Without Spending a Penny

Note: The following is an excerpt from a new eBook titled 15 Ideas for Getting a Jump-Start on 2015 which is freely available with registration. Do you think it’s possible to build a full-service practice, serve your clients more fully, and develop a new income stream – all with no outlay of cash? It’s as simple as forming alliances with other attorneys ... Read More »

Rethinking Law Firm Reporting While the Pain is Fresh

Rethinking Law Firm Reporting While the Pain is Fresh

Note: The following is an excerpt from a new eBook titled 15 Ideas for Getting a Jump-Start on 2015 which is freely available with registration. Good reporting is at the heart of improving profitability in every law firm. Until firm leaders have access to the data they need in the form that helps them see the big picture and all the smaller ... Read More »

Should Law Businesses Transform or Wait to Have Change Imposed

Transform or Wait to Have Change Imposed

The following is an excerpt from a new eBook titled 15 Ideas for Getting a Jump-Start on 2015 which is freely available with registration. According to the 2014 Law Firms in Transition Survey from Altman Weil, a large majority of law firm leaders report that greater pricing competition, practice efficiency, commoditization of legal work, competition from nontraditional legal service providers, ... Read More »