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Shifting from How to Why: What I’ve Learned by Listening to Our Customers

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When your job involves developing innovative technology, it’s easy to get so wrapped up in figuring out what you are going to do next, how you are going to do it and when you can deliver it, that you forget about why you are doing it in the first place. As a Product Manager working on InterAction® customer relationship management ... Read More »

Welcome to the New Normal: The State of Law Firm Marketing

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Over the past five years, the legal industry has experienced considerable change in how services are delivered and clients are retained. In 2018 we saw a settling of these changes and a “new normal” set in across the legal industry. Firm-wide growth is still a major priority, but this new normal is having a significant impact on how marketing and ... Read More »

Insights from the 3rd Annual Accelerate Business Development Summit

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I look forward to the Accelerate Business Development Summit every year. A unique opportunity to bring together marketing and business development leaders from across North America to share ideas and best practices, and this year didn’t disappoint. The summit was filled with insightful discussion on how to enable law firms to grow in this increasingly competitive environment by using automation, ... Read More »

Introduce You to Some New Things, and Upgrade You(r Legal Marketing)

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In today’s legal marketing world there is constant, inescapable pressure to achieve recognition for your firm. So, how do you distinguish yourself and gain a competitive advantage? Or maybe a better question is: How do you become the Beyoncé of the legal marketing sector? Create your own Beyhive and turn your firm into a breakout star of Beychella proportions. Read ... Read More »

The Intersection of AI and End-User Adoption

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Earlier this year, I wrote about artificial intelligence (AI) and how it’s transforming both traditional and corporate education programs. With the support of AI, programs can be designed to support the learning styles of students, enhancing their comprehension and retention. As exciting as these advances may be, law firms aren’t always in a rush to adopt new technology. Even with ... Read More »

How to make a case for CRM: Four key benefits and a guidebook

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Have you researched customer relationship management (CRM) systems? Do you know that having one would save hours of managing client information? Are you struggling to get buy-in from firm management and decision-makers? In order to successfully sell the need for a CRM system, you need a good presentation strategy that illustrates a return on investment (ROI). Get their attention by ... Read More »

Building Networks: A Conversation with J. Kelly Hoey

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When you choose to invest your time, energy, and dollars by attending a professional event, you want it to be a good use of your time. Your definition of “worthwhile” may vary from event to event, making it difficult to discern which to prioritize, especially with an increasing variance in the number of channels through which events are delivered. Intuitively, ... Read More »

Does your mid-sized firm need a CRM? Three Things to Consider

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Does your firm have a Relationship Action Plan? Leadership and collaboration expert Keith Ferrazzi believes every organization needs one. In his bestselling and recently revised book Never Eat Alone, Ferrazzi states there is “social capital” potential within your relationships and social networks. Knowing how to cultivate and mine this potential leads to building long-term friendships and higher returns on investment. ... Read More »

Strategy and Technology Are Key Themes at this Year’s LMA Conference

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This year’s Legal Marketing Association Annual Conference promised to be the premier meeting for legal marketing and business development professionals and did not disappoint. The LexisNexis® InterAction® team had the opportunity to participate in the annual event and be part of the legal marketing conversation. One of the overriding themes in the conference was that firms needed to differentiate themselves ... Read More »

The Pulse of the Legal Industry: Changing Landscape Calls for PROactive Measures

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You don’t need me to tell you that these are some interesting times to be in the legal arena. Client demands are rising. Corporate legal departments are handling more matters in-house. Non-traditional service providers are growing their capabilities to get larger slices of the “legal pie” that law firms have considered exclusively their own. A telling indication of the current ... Read More »