Home » Large Law

Large Law

CounselLink Conference 2017: Insights from Raleigh

CounselLink Conference

Another awesome CounselLink Conference is in the books! It is always great when we get our customers together, but this year was even more special because we were able to have everyone gather in our own backyard. The CounselLink team is honored to be a part of the LexisNexis Technology Center in Raleigh, which is truly a place of collaboration ... Read More »

Making The Business Case For CRM in Your Firm?

Making-the-business-case-for-CRM-in-your-firm

It’s no surprise that the leadership of most law and professional services firms set goals and strategies to grow profits and revenues, and win more new business. And most firm leaders realize there is no better way to grow the firm than to build stronger, more personalized relationships with the right clients and prospects. In today’s competitive professional services environment, ... Read More »

Resistance is Futile: Work with Human Nature to Manage Change Successfully

Resistance-is-Futile-Work-with-Human-Nature-to-Manage-Change-Successfully

No one likes change. Just ask the folks that developed New! Coke all those years ago. But change we must to keep pace with the world. Never has that been more true than in law firms. Traditionally thought of as one of the most change-averse industries, the most successful firms today have not only adopted new technologies to keep pace ... Read More »

Knowing When To Outsource Product Training

EBO

Most large law firms have learning & development teams that include learning professionals working side-by-side with former assistants who displayed talent and interest in training their peers. These teams tend to handle the firm’s training projects on their own, rather than partner with a vendor. This approach of ‘Inside Only’ can be advantageous, primarily around familiarity with the organization’s culture ... Read More »

Four Insider Legal BD Strategies for 2017

Accelerate_2017_header_hashtag

As rapidly evolving as law firm business development is these days, the only real certainty seems to be a lot of uncertainty. No need to despair. Judging from the agenda at InterAction Accelerate Business Development Summit 2017 from LexisNexis, it looks as if smart marketing and BD professionals are about to hear a lot of answers to all those questions ... Read More »

3 New InterAction Features to Tackle Your Biggest CRM Headaches

3-New-InterAction-Features-to-Tackle-Your-Biggest-CRM-Headaches

Law firms today face an uphill battle. A new CounselLink study from LexisNexis indicates that law firm consolidation is increasing. Based on companies reflected in the study, more than 60 percent use 10 or fewer firms to handle at least 80 percent of their legal work. For those law firms getting the bigger piece of the pie, this is great ... Read More »

LMA 2017: Technology, Processes, People (and Christian Louboutin’s)

LMA-2017-Technology-Processes-People

My big takeaway from the LMA conference in Las Vegas this week is that if I want a lot of people to read this article, I should offer the chance to win a pair of Christian Louboutin shoes. Unfortunately, we met our quota giveaway this month, so the best you get is a picture of me delicately holding one. Since ... Read More »

Dawn Hudson to Deliver Keynote Address at InterAction Accelerate 2017 Summit

Dawn Hudson to Deliver Keynote Address at InterAction Accelerate 2017 Summit

NFL Chief Marketing Officer to Share Invaluable Industry Insights If you want to know how to handle a tough business challenge, just ask Dawn Hudson. As Chief Marketing Officer (CMO) of the National Football League (NFL) and former President and CEO of Pepsi Cola North America and PepsiCo Foodservice, Ms. Hudson knows a thing or two about turning adversity into ... Read More »

Get Involved: Take Our Law Firm Marketing Survey

Take Our Law Firm Marketing Survey

“Tell me and I forget. Teach me and I remember. Involve me and I learn.” -Benjamin Franklin Have you ever wondered what keeps your law firm colleagues up at night? Are they worried about budget constraints or keeping up with evolving client demands? Or maybe they’re thinking about more cost-effective business development (BD) strategies to stay ahead of the competition. ... Read More »

Relationship vs. Engagement

Relationship vs. Engagement

In the world of Professional Services, relationships make or break your Business Development efforts.  I was in a Business Development seminar last year and my friend Jim said something that really resonated: “Most of us in this room work for law firms that are really good at what they do, have offices in the same cities, and charge similar rates.  ... Read More »