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Inside the Buyer’s Brain: Client relationships are evolving—
how to keep up

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Client relationships have always been a key part of business growth but the latest research from Hinge® Marketing states the landscape of visibility, value, brand recognition, and expertise in the marketplace is ever-changing. As we look ahead, our business development and marketing efforts must meet our customers’ needs. Here, we take a look at five takeaways from Hinge’s findings. 1. ... Read More »

Top Tips to Stay the Course in Business Development with InterAction

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As we emerge from the initial COVID-19 disruption and settle into the new normal of remote working and a dispersed workforce, regular business operations must resume. For some firms, the challenges of business development (BD) may be made worse by issues such as maintaining data quality and securing fee earner engagement, which have been difficult even in a typical office ... Read More »

Confronting the Downturn: An InterAction Research Report

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You’re probably tired of hearing and reading about “these unprecedented times” and “how we are alone together” and #flattenthecurve—whatever turn of phrase is making its rounds now. Who knew a global pandemic could become so meme-worthy in such a short time? I’m feeling the pressure of unknowns—aren’t we all?—in both mundane and profound ways. Still, those of us in the ... Read More »

Craft a CRM Strategy for Challenging Times

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As our country grapples with the fallout from COVID-19 (coronavirus), many believe that the economy will soften for the foreseeable future. As savvy investors know, buying defensive stocks provides a steady stream of dividends and stable earnings during challenging economic times. Attorneys should apply a similar strategy by providing extraordinary service to their cash flow-generating clients as part of a ... Read More »

Business Development: Four Easy-To-Follow Project Management Principles To Get You Through Your Next RFP

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As a project manager on the InterAction® team for almost five years, I’ve managed over 25 InterAction product releases—15 of those were in 2019! To help me prepare for even more, I look back and review what part of the release process worked and what didn’t. This helps me plan how I streamline upcoming projects and how to handle an ... Read More »

[Podcast] Law Firms Have All the Cloud Options They Need with Advanced CRM Technology

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In a recent episode of the Reinventing Professionals podcast with Ari Kaplan, two seasoned software leaders discussed recent trends among law firms leveraging CRM technology for data-based insight, and explained where firms currently stand with regards to cloud technology. Scott Wallingford, Vice President and General Manager of LexisNexis® Law Firm Software Solutions, and Scott Winter, Director for Product Management for ... Read More »

Accelerate 2019: Connecting firms with the tools for positive change

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Every year, Accelerate brings marketing and business development experts in legal and professional services together to discuss industry trends and actionable growth strategies. This dynamic conference provides an opportunity to learn from, and network with, the very best in the industry. This year, we took Accelerate on the road and headed to Nashville, where we focused on arming attendees with ... Read More »

Who is Doing the Heavy Lifting on Driving Change Management?

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How well would you say your law firm adapts to change? Would you give the firm a thumbs-up, thumbs- down, or a solid “meh”? It may come as no surprise that most law firms (and companies!) would rate themselves with a big thumbs-down in the change management area. I had the pleasure of speaking to the LMA Minnesota chapter this ... Read More »

Accelerate – Get it While it’s (Nashville) Hot!

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We can’t wait to bring you the InterAction Accelerate Conference in Nashville, Tennessee. This one-of-a-kind event offers an agenda filled with hands-on workshops, peer-led sessions, and insights from industry experts. In addition to the conference, Nashville is a one-of-a-kind city with an amazing nightlife, bustling live music scene, and food that taste buds can’t resist, which means there’s plenty of ... Read More »

Q&A with Accelerate’s 2019 Keynote – Vinh Giang

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As legal marketing and business development experts, we are constantly asked to perform what can seem impossible. Pulling the proverbial rabbit out of a hat is not an uncommon occurrence in this profession, which is why Accelerate is thrilled to welcome Vinh Giang as this year’s keynote speaker. Not only will Vinh inspire with his ability to use illusion to ... Read More »