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Accelerate – Get it While it’s (Nashville) Hot!

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We can’t wait to bring you the InterAction Accelerate Conference in Nashville, Tennessee. This one-of-a-kind event offers an agenda filled with hands-on workshops, peer-led sessions, and insights from industry experts. In addition to the conference, Nashville is a one-of-a-kind city with an amazing nightlife, bustling live music scene, and food that taste buds can’t resist, which means there’s plenty of ... Read More »

Q&A with Accelerate’s 2019 Keynote – Vinh Giang

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As legal marketing and business development experts, we are constantly asked to perform what can seem impossible. Pulling the proverbial rabbit out of a hat is not an uncommon occurrence in this profession, which is why Accelerate is thrilled to welcome Vinh Giang as this year’s keynote speaker. Not only will Vinh inspire with his ability to use illusion to ... Read More »

My First LMA Conference: Relationships Matter

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My first job after completing my undergraduate work was in software engineering at a big technology company where we developed an operating system. After about a year, I had the opportunity to go to an industry event. I came back to the office with the notable realization that customers were people too. It may sound funny but, at the time, ... Read More »

The Crossroads of Golf and Business Development

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It’s absolutely true when they say that golf is an advantage in sales and business, but then again, I may be a little biased. Before becoming the director of sales for LexisNexis® and managing InterAction® growth and client success, I was a collegiate golfer at San Jose State University and then a professional for two years. So, when researching the ... Read More »

Inspired by LEGO: Building Software Better

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As the Director of Software Engineering for InterAction®, I know it’s not enough to produce the best software—you need to know it’s the best, and that you’re continually striving to develop a team that can create that software in the best way possible. If you work to build a better team and provide them with clear customer feedback, they’ll be ... Read More »

AI in the Legal Sector

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I first started researching the use of artificial intelligence (AI) in the legal space in mid-2017, when my consulting firm was commissioned by a client to conduct a study of its usage by law firms. I began as we often do—with a news search that produced about 150,000 results. I dug into several articles and industry pieces in an attempt ... Read More »

Focus and Flow: How LexisNexis Hackathons Intersect with Yoga Principles

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As a Senior UX specialist on the InterAction® product team, I have learned to manage multiple priorities and have never had two days at work that look the same. Researching the qualitative and quantitative ways to improve our customers’ day-to-day experience while acting as an interpreter between our development and product management teams leave little room for routine. Keeping myself ... Read More »

Shifting from How to Why: What I’ve Learned by Listening to Our Customers

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When your job involves developing innovative technology, it’s easy to get so wrapped up in figuring out what you are going to do next, how you are going to do it and when you can deliver it, that you forget about why you are doing it in the first place. As a Product Manager working on InterAction® customer relationship management ... Read More »

Welcome to the New Normal: The State of Law Firm Marketing

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Over the past five years, the legal industry has experienced considerable change in how services are delivered and clients are retained. In 2018 we saw a settling of these changes and a “new normal” set in across the legal industry. Firm-wide growth is still a major priority, but this new normal is having a significant impact on how marketing and ... Read More »

Insights from the 3rd Annual Accelerate Business Development Summit

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I look forward to the Accelerate Business Development Summit every year. A unique opportunity to bring together marketing and business development leaders from across North America to share ideas and best practices, and this year didn’t disappoint. The summit was filled with insightful discussion on how to enable law firms to grow in this increasingly competitive environment by using automation, ... Read More »