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Get Your Data in Shape: Preparing for GDPR | Part Three of Three

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  It’s 2018 and now you’re facing the reality of those lofty New Year’s resolutions. I don’t know about you, but mine are the same every year: lose weight and exercise more. Instead of backpedaling on your resolutions, how about setting a resolution that you can achieve like getting your contact data into shape? As any firm can attest, over ... Read More »

The Time Is Now: Preparing for GDPR | Part Two of Three

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Compliance with all of the regulations that apply to your firm’s marketing and business development activities is critical to the reputation and success of your firm. Staying on top of the rules and deadlines of these regulations, however, can be a daunting prospect. Your firm may be affected by regulations that are created and enforced by both local and foreign ... Read More »

The Future of Corporate Education: Artificial Intelligence

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Ask someone what comes to mind when they hear “Artificial Intelligence in Education” and they will likely reference the futuristic robots portrayed in movies and TV shows like “The Jetsons”. In truth, artificial intelligence (AI) in education extends so much further than the teacher. AI is becoming a staple of instructional design because of its ability to integrate technology and ... Read More »

The GDPR: Enhancing Data Protection by Design | Part One of Three

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In just under six months, the EU’s General Data Protection Regulation (GDPR) will come into force. On May 25th, 2018, the GDPR will replace the EU Data Protection Directive (1995) and the UK Data Protection Act (1998).  The regulation affects all EU companies that process or store personal information and companies not in the EU that process or store personal ... Read More »

Customers are a Valuable Source of CRM Insights

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When it comes to communicating the value of a client relationship management (CRM) solution and sharing best practices for its implementation and usage, customers are a great resource for actionable insights. More specifically, the individuals who use a CRM system regularly are the ones who tend to give the best assessments of value. While there is not a single approach ... Read More »

Better Data, Better Decisions

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At the Legal Marketing Association Regional Conference, we gained some insight on effective collaboration between marketing and IT to advance strategic firm projects. A big part of marketing revolves around relationship-building, and technology is helping firms to better understand client needs. Most firms already know that the marketing, business development, and IT teams need to play in the same sandbox. ... Read More »

CRM Done Right: Tackling the Data Quality Dilemma

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One of my favorite job responsibilities is having frequent conversations with our customers. A consistent theme in our talks is the necessity to deliver clean, trusted customer relationship management (CRM) data to their firm. While customers often tell me that CRM data quality is a primary challenge, the delivery of accurate CRM data doesn’t have to be difficult or time-consuming. ... Read More »

A Partnership Made in the Cloud

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Butch and Sundance. Holmes and Watson. Thelma and Louise. The list of legendary partnerships is long and varied, and the stories behind the famous affiliations are often as fascinating as the characters themselves. That’s no less true for one of the more talked-about partnerships formed recently in the world of business. Microsoft and LexisNexis have recently joined forces to develop ... Read More »

Everything I Need to Know About CRM, I Learned from The Bachelorette

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If you’re reading this, you’re either an avid Bachelor watcher (#BachelorNation), use customer relationship management (CRM) software (preferably InterAction), or, even better, you’re an avid Bachelor watcher who uses InterAction (#InterActionforBachelorNation). That hashtag might be a little long, but either way, whatever category you may fall in, The Bachelor/Bachelorette has quite a bit in common with InterAction CRM. If you’re ... Read More »

Balancing Security, Privacy and Budgets in the Age of Ransomware

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Suddenly, the law firm world was abuzz. Last month’s paralyzing ransomware attack on a prominent, global law firm was a nightmare scenario. All employees were ordered (via white board, no less) to shut down their computers and back away slowly. The wake of the attack put peer firms on red alert to reexamine their own security measures in an effort ... Read More »