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Four Insider Legal BD Strategies for 2017

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As rapidly evolving as law firm business development is these days, the only real certainty seems to be a lot of uncertainty. No need to despair. Judging from the agenda at InterAction Accelerate Business Development Summit 2017 from LexisNexis, it looks as if smart marketing and BD professionals are about to hear a lot of answers to all those questions ... Read More »

3 New InterAction Features to Tackle Your Biggest CRM Headaches

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Law firms today face an uphill battle. A new CounselLink study from LexisNexis indicates that law firm consolidation is increasing. Based on companies reflected in the study, more than 60 percent use 10 or fewer firms to handle at least 80 percent of their legal work. For those law firms getting the bigger piece of the pie, this is great ... Read More »

LMA 2017: Technology, Processes, People (and Christian Louboutin’s)

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My big takeaway from the LMA conference in Las Vegas this week is that if I want a lot of people to read this article, I should offer the chance to win a pair of Christian Louboutin shoes. Unfortunately, we met our quota giveaway this month, so the best you get is a picture of me delicately holding one. Since ... Read More »

Dawn Hudson to Deliver Keynote Address at InterAction Accelerate 2017 Summit

Dawn Hudson to Deliver Keynote Address at InterAction Accelerate 2017 Summit

NFL Chief Marketing Officer to Share Invaluable Industry Insights If you want to know how to handle a tough business challenge, just ask Dawn Hudson. As Chief Marketing Officer (CMO) of the National Football League (NFL) and former President and CEO of Pepsi Cola North America and PepsiCo Foodservice, Ms. Hudson knows a thing or two about turning adversity into ... Read More »

Get Involved: Take Our Law Firm Marketing Survey

Take Our Law Firm Marketing Survey

“Tell me and I forget. Teach me and I remember. Involve me and I learn.” -Benjamin Franklin Have you ever wondered what keeps your law firm colleagues up at night? Are they worried about budget constraints or keeping up with evolving client demands? Or maybe they’re thinking about more cost-effective business development (BD) strategies to stay ahead of the competition. ... Read More »

Relationship vs. Engagement

Relationship vs. Engagement

In the world of Professional Services, relationships make or break your Business Development efforts.  I was in a Business Development seminar last year and my friend Jim said something that really resonated: “Most of us in this room work for law firms that are really good at what they do, have offices in the same cities, and charge similar rates.  ... Read More »

7 “Poke the Box” Law Firm Lessons Adapted from Seth Godin

11 “Poke the Box” Law Firm Lessons Adapted from Seth Godin

Take the initiative and good things will happen. Author Seth Godin took the title for his best-selling book, Poke the Box, from the true story of an uncle who built a sort of “busy box” for his son’s crib containing switches, lights and buzzers. Poke one switch and a light turns on. Poke it twice and a buzzer sounds. For ... Read More »

Mid-Market Firms Find Value in Big-Law CRM Solutions

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Underperforming law firms, take cover. According to the latest Association of Corporate Counsel (ACC) Chief Legal Officer’s Study, nearly half of corporate clients say they will more than likely shed at least one lagging law firm this year. But it isn’t all bad news. According to the report, there’s still plenty of opportunity for firms that set themselves apart from ... Read More »

Perspectives from a first-time attendee at Legaltech New York

Legaltech New York CRM

Legaltech New York 2017 was undeniably a key legal technology event. Since this was my first time attending, I was not certain what to expect. Once I learned my way around the multiple levels of the conference center, I experienced overflowing conference sessions, great networking opportunities, a vibrant vendor exhibit hall and interesting conference sessions. Most importantly, I had the ... Read More »

Survey Finds 55% of Law Firms Outsource Some or All of eDiscovery Functions

More than 7 in 10 legal administrators say that funds from their firms’ operations budget must be allocated to activities related to electronic discovery, and more than half are investing in outsourcing some or all of their eDiscovery functions, according to the 2016 Report on Trends Impacting the Legal Industry. Novitex and the Association of Legal Administrators (ALA) conducted the ... Read More »