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Strategy and Technology Are Key Themes at this Year’s LMA Conference

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This year’s Legal Marketing Association Annual Conference promised to be the premier meeting for legal marketing and business development professionals and did not disappoint. The LexisNexis® InterAction® team had the opportunity to participate in the annual event and be part of the legal marketing conversation. One of the overriding themes in the conference was that firms needed to differentiate themselves ... Read More »

The Pulse of the Legal Industry: Changing Landscape Calls for PROactive Measures

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You don’t need me to tell you that these are some interesting times to be in the legal arena. Client demands are rising. Corporate legal departments are handling more matters in-house. Non-traditional service providers are growing their capabilities to get larger slices of the “legal pie” that law firms have considered exclusively their own. A telling indication of the current ... Read More »

Is Your Firm on the Road to Readiness for GDPR? This 10-Step Action Plan Will Help

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Ready or not the May 25th General Data Protection Regulations deadline is right around the corner. Whether you’re just scratching the surface on a plan to tackle requirements or putting final touches on your strategy, there are 10 key steps your firm can take to simplify GDPR compliance efforts. These steps are proven successful across many organizations—including LexisNexis. The plan ... Read More »

Top 5 Areas Mid-Sized Firms Should Prioritize 2018 Marketing Budgets

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Last year was filled with economic uncertainty for those in the legal field. Legal consultancy firm Major, Lindsey & Africa published a study that forecasts this uncertainty will carry over to 2018, along with increased pressure for firms to drive down costs and boost productivity. While the study focuses primarily on large law firms and corporate legal departments, economic ambiguity ... Read More »

Innovation in End-User Adoption: Kirkland & Ellis

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The dream We here at LexisNexis®, like most of our clients, are always looking for ideas and inspiration on how to increase end-user adoption of customer relationship management (CRM), but unfortunately, there’s no magic formula. Every firm’s culture, configuration, and business processes are different, but what is the same across all firms is the desire to streamline, centralize, and improve ... Read More »

Get Your Data in Shape: Preparing for GDPR | Part Three of Three

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  It’s 2018 and now you’re facing the reality of those lofty New Year’s resolutions. I don’t know about you, but mine are the same every year: lose weight and exercise more. Instead of backpedaling on your resolutions, how about setting a resolution that you can achieve like getting your contact data into shape? As any firm can attest, over ... Read More »

The Time Is Now: Preparing for GDPR | Part Two of Three

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Compliance with all of the regulations that apply to your firm’s marketing and business development activities is critical to the reputation and success of your firm. Staying on top of the rules and deadlines of these regulations, however, can be a daunting prospect. Your firm may be affected by regulations that are created and enforced by both local and foreign ... Read More »

The Future of Corporate Education: Artificial Intelligence

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Ask someone what comes to mind when they hear “Artificial Intelligence in Education” and they will likely reference the futuristic robots portrayed in movies and TV shows like “The Jetsons”. In truth, artificial intelligence (AI) in education extends so much further than the teacher. AI is becoming a staple of instructional design because of its ability to integrate technology and ... Read More »

The GDPR: Enhancing Data Protection by Design | Part One of Three

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In just under six months, the EU’s General Data Protection Regulation (GDPR) will come into force. On May 25th, 2018, the GDPR will replace the EU Data Protection Directive (1995) and the UK Data Protection Act (1998).  The regulation affects all EU companies that process or store personal information and companies not in the EU that process or store personal ... Read More »

Customers are a Valuable Source of CRM Insights

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When it comes to communicating the value of a client relationship management (CRM) solution and sharing best practices for its implementation and usage, customers are a great resource for actionable insights. More specifically, the individuals who use a CRM system regularly are the ones who tend to give the best assessments of value. While there is not a single approach ... Read More »