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A List of 15 People that Can Make or Break a Law Firm

The List of 15 People that Will Make or Break a Law Firm

He gave a room full of law firm marketing and business development professionals just 30 seconds to write down the names of five clients that their law firm does not have right now, but would like to have at the end of the year. It proved to be a challenge – few could complete the task in the allotted time. ... Read More »

Legal Tech Endurance: LexisNexis Returns to Ironman Raleigh

Legal Tech Endurance Return of the LexisNexis Ironman Raleigh 70

Last year LexisNexis took a giant step.  The company signed on as the title sponsor for the LexisNexis IRONMAN® 70.3® Raleigh triathlon. More than a dozen employees from our offices on the NC State Centennial Campus competed in the event – and about 50 more volunteered to work as event staff.  We’ve signed on this year as title sponsor too ... Read More »

3 Ways the Cloud is Changing eDiscovery

3 Ways the Cloud is Changing eDiscovery

A recent InsideCounsel webinar titled Cloud E-Discovery: Solving the Right Problems with a Modern Approach  raised some though-provoking ideas about the cloud and it’ effect on eDiscovery. The session, which counted a well-balanced panel representing corporate legal operations, legal technologists and cloud vendors, presented both challenges and opportunities for eDiscovery in the cloud. The presentation – which included an interesting ... Read More »

Law Day Infographic:  Brief History of the Magna Carta

Law Day Infographic Brief History of the Magna Carta-header

Among all the people who have served as U.S. President, the majority had roots in the profession of law before rising to this nation’s top office.  President Eisenhower, who led the allied effort in Europe during World War II, is among the fewer that did not. Even so it was this former general who first established Law Day.  According to ... Read More »

7 Winning BD Techniques Law Firms can Adopt from other Models

7 Winning BD Techniques Law Firms can Adopt from other Models

As one might expect at a marketing conference for legal professionals, there were plenty of sessions, side bar conversations and content centered on business development (BD). One session featured a panel of business development professionals representing law firms, consultants and noted speakers with a twist. The session sought to take a few pages from the business development playbooks at other ... Read More »

4 Takeaways from the #LMA15 Panel of GC [LMA Recap]

4 Takeaways from the LMA15 Panel of GCs-main

A 3-person panel of GCs made a noticeable impact on attendees at the 2015 LMA Conference.  In many ways it proved to be a focus group of sorts for the very people charged with helping law firms win new business, which originates with the corporate legal department. If we were to summarize what we heard from a panel in a ... Read More »

The 6 New Laws of Business Development for Firms [LMA Recap]

The 6 Laws of New Business Development for Firms

For law firms, “the world of profitable opportunities is shrinking rapidly,” said Darryl Cross. His perspective was part of a standing-room only presentation made at the 2015 LMA conference.  Mr. Cross walked through a series of slides with several data points including some drawn from the CounselLink Enterprise Legal Management Trends Report. “Profitability is going backward,” he noted, suggesting that ... Read More »

LMA Recap: Changing the Legal Industry Perception of Sales

Changing the Legal Industry Perception of Sales-middle

It’s all a misunderstanding, according to Dan Pink.  Most people, let alone lawyers and legal professionals, associate the word “sales” with adjectives like “sleazy” or “yuck” or “pushy.” That view he says, is a hangover of sorts from an asymmetrical world where sellers had more information than buyers.  Car sales are the quintessential example.  At one time, the trade in ... Read More »

Business Development: Transforming Action into Real Results

Business Development Transforming Action into Real Results

It is an all too familiar conundrum – busy attorneys meet, whenever possible, to discuss the firm’s new business pipeline and share prospects. Then, before they even have a chance to set follow-up reminders on their calendars, they are bombarded with flurry of urgent client emails. The new business efforts, naturally, are set aside, to focus on existing clients. Adding ... Read More »

3 Events at the LMA Conference Marketers Ought to Check Out

3 Events at the LMA Conference Marketers Ought to Check Out

This week promises to bring back-to-back tradeshows.  The first stop is the 2015 Legal Marketing Association Annual Conference in San Diego, followed by the 2015 ABA TECHSHOW conference in Chicago.  We’ll be covering both events live — and welcome the opportunity to network and speak with the legal community in person. Here’s a rundown on the “can’t miss” sessions and ... Read More »