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5 Social CRM Predictions for the Legal Industry

social CRM Legal Industry

Social media is taking the business world by storm. Some industries are embracing digital communications with open arms while others are approaching them in a slower, more calculated fashion. The legal industry tends to fall into the latter group. As I look ahead to the next 12 to 18 months, I believe social media will begin to have a more ... Read More »

6 Business of Law Infographics you Might have Missed

business of law infographics

Infographics are an increasingly popular way to visualize data within the legal industry.  Infographics are particularly useful for quickly understanding what data means by using visual references, such as space, size and sequence. For those so inclined, we’ve curated a couple dozen infographics related to the legal industry on a Pinterest board titled Law Infographics. While the Pinterest board rounds ... Read More »

Creating Windmill Technology for the Legal Industry

Creating Windmill Technology for the Legal Industry

This week at LegalTech, as you might expect, there is a lot of talk about technology and innovation. On Wednesday, February 5th, we hosted a session titled: Finding the Human Factors in New Technology. The session looked at the various technologies that surround us and how they fall into two basic groups – windmill technologies and treadmill technologies. Windmill technology ... Read More »

Provoking Disruptive Thinking at #LTNY

Provoking Disruptive Thinking at LTNY

Likeminded people tend to network or hang out with likeminded people – it’s a phenomenon that may hinder innovation in any industry, let alone legal. This was an underlying theme to Professor Luke Williams’ Legal Tech 2014 session: “Disrupt” for Lawyers – Think the Unthinkable to Spark Transformation in the Legal Industry on Tuesday. Mr. Williams offered five steps to ... Read More »

BTI Consulting: US legal market exceeds $100 billion

US legal market exceeds $100 billion

More than 600 people attended BTI Consulting’s webinar titled “BTI Market Outlook and Client Service Review” according to Michael B. Rynowecer, the consulting firm’s president and CEO.  Both the slides and a recording of the webinar are provided below.  It’s easy to understand why: the webinar, which ran about 90 minutes, was filled with metrics and data about the legal ... Read More »

5 Lessons from an Expert Webinar on Law Firm Marketing

What is the opportunity cost of law firm marketing and resource allocation? (Screenshot from webinar)

  Tim Corcoran and Chris Fritsch presented an excellent webinar in December titled ROI:  Reality or Illusion.  It’s a perfect segue into the New Year because the webinar is essentially a best practices guide for law firm marketing and business development – and the two presenters combined for the perfect blend of business and legal savvy. Both Tim and Chris have written extensively on ... Read More »

21 Expert Predictions for the Legal Industry in 2014

Expert-Predictions-for-the-Legal-Industry

The years end is a time for both reflection and forecast.  It’s a chance to step back, to consider what happened in the last 12 months, and how that will impact the industry in the next 12 months. To that end we reached out to several experts in the legal industry.  Some of these predictions are from practicing attorneys and ... Read More »

5 Takeaways from a Law Firm CRM Survey

Barriers-to-CRM-success

Last week we published the results of a new survey on law firm CRM in 2013. Certainly the survey’s purpose was market research, but we also set out to test some of the ideas we’ve heard (and written about) in the marketplace. Here’s what we found at a glance: 1. CRM projects in law firms are maturing. It’s no surprise perhaps that CRM projects ... Read More »

New Survey: Insight Into The State Of Law Firm CRM

Law-firm-CRM-investment

Note:  This post was originally published by Ted Seward. It is never sufficient to just have a CRM system; the real value comes from use.  We recently completed a CRM survey that provides insight into the state of CRM in the legal market. The findings can be summed up by saying: you get back what you put into it. The ... Read More »

3 Steps To A Better Budgeting Process For Law Firm Marketers

steps-to-better-decision-making

Note:  this post was originally written by Angela Petros.  It is that dreaded time of the year again when law firm CMOs are asked to come up with their budgets for next year.  How to avoid getting caught in the trap of having your budget automatically set at what it was this year or worse because of cost pressures, last year’s budget less ... Read More »