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BTI Consulting: US legal market exceeds $100 billion

US legal market exceeds $100 billion

More than 600 people attended BTI Consulting’s webinar titled “BTI Market Outlook and Client Service Review” according to Michael B. Rynowecer, the consulting firm’s president and CEO.  Both the slides and a recording of the webinar are provided below.  It’s easy to understand why: the webinar, which ran about 90 minutes, was filled with metrics and data about the legal ... Read More »

5 Lessons from an Expert Webinar on Law Firm Marketing

What is the opportunity cost of law firm marketing and resource allocation? (Screenshot from webinar)

  Tim Corcoran and Chris Fritsch presented an excellent webinar in December titled ROI:  Reality or Illusion.  It’s a perfect segue into the New Year because the webinar is essentially a best practices guide for law firm marketing and business development – and the two presenters combined for the perfect blend of business and legal savvy. Both Tim and Chris have written extensively on ... Read More »

21 Expert Predictions for the Legal Industry in 2014

Expert-Predictions-for-the-Legal-Industry

The years end is a time for both reflection and forecast.  It’s a chance to step back, to consider what happened in the last 12 months, and how that will impact the industry in the next 12 months. To that end we reached out to several experts in the legal industry.  Some of these predictions are from practicing attorneys and ... Read More »

5 Takeaways from a Law Firm CRM Survey

Barriers-to-CRM-success

Last week we published the results of a new survey on law firm CRM in 2013. Certainly the survey’s purpose was market research, but we also set out to test some of the ideas we’ve heard (and written about) in the marketplace. Here’s what we found at a glance: 1. CRM projects in law firms are maturing. It’s no surprise perhaps that CRM projects ... Read More »

New Survey: Insight Into The State Of Law Firm CRM

Law-firm-CRM-investment

Note:  This post was originally published by Ted Seward. It is never sufficient to just have a CRM system; the real value comes from use.  We recently completed a CRM survey that provides insight into the state of CRM in the legal market. The findings can be summed up by saying: you get back what you put into it. The ... Read More »

3 Steps To A Better Budgeting Process For Law Firm Marketers

steps-to-better-decision-making

Note:  this post was originally written by Angela Petros.  It is that dreaded time of the year again when law firm CMOs are asked to come up with their budgets for next year.  How to avoid getting caught in the trap of having your budget automatically set at what it was this year or worse because of cost pressures, last year’s budget less ... Read More »

Law Firm CMO Opportunity: People Powered Advocacy

People-Powered-Advocacy

Note:  this post was originally written by Angela Petros.  Russ Fradin, CEO Dynamic Signal recently presented B2B Marketing Trends to Watch at the Brand Innovators B2B summit in NYC.   His top 5 were: Employee advocacy and social selling Content Marketing Mobile and consumerization Big Data Agile Marketing It got me thinking, what are the opportunities for CMOs at Law Firms to leverage these trends? ... Read More »

Corporate Philanthropy: More than Writing a Check

LexisNexis-Cares

Few charitable causes would turn down an ethical donation from a corporation.  Every charity is strapped for cash, and there’s always something more that can be done. Corporations, too, can be very generous with donations. And to be clear, those that do give to charity deserve every bit of goodwill they might generate in exchange. Money buys things; money makes things happen, ... Read More »

The “Gamification” of Law Firm Business Development

gamification-of-business-development

One of the most substantial challenges to law firm business development and CRM we hear is getting busy attorneys to use the system. There was a solid CRM session at ILTA that focused precisely on this topic. This isn’t a new question, but the framework around the question today is evolving: the economics of law are driving change; the business ... Read More »

38 Posts Summarizing the ILTA Conference

One view inside Caesar’s Palace where the ILTA Conference was held.

One view inside Caesar’s Palace where the ILTA Conference was held. Last week was a whirlwind of goodness – stemming from ILTA’s 36th Annual Educational Conference held in Las Vegas.  There were several key note presentations to stir the mind, ample sessions packed with information and statistics daily, and networking ongoing throughout the conference. All in all, the conference earned ... Read More »