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Dear Legal:  Happy Thanksgiving!

Dear Legal Happy Thanksgiving

We stumbled upon a contributed article by Roy Ginsburg, and published on Attorney at Work about this time last year and thought it worthwhile to share here. The article – Lawyers, Give Thanks: You Have It Better Than You Think! – identifies three things lawyers, and perhaps the legal professionals that support lawyers have to be thankful for: “First, we ... Read More »

Will .Law Domains Make a Legal Marketing Difference?

Will Law Domains Make a Legal Marketing Difference

A new generic top-level domain (gTLD) intended for lawyers arrived in October with quite a bit of fanfare. The .law domain functions in a similar fashion as .com or .net, but with a naming convention that also suggests focus.  The .law domain will ostensibly work in the same way .org domains describe a non-profit or .gov is suggestive of a ... Read More »

6 Tips for Using Technology to Persuade a Jury

6 Tips for Using Technology to Persuade a Jury

Note: A version of this article, written by Francis George, was originally published by ILTA in May 2015.   Courtroom presentation technology is here to stay. Not only do many federal courts have projectors, screens and monitors, some city traffic courts have the technology of a Star Trek episode. However, there are state courts still relying on the same technology ... Read More »

Why the ISO 27001:2013 Certification Matters to Law Firms

Why the ISO 27001 2013 Certification Matters to Law Firms

Note: The following is a guest post from Daryn Teague, who provides support to the litigation software product line within the LexisNexis software division. If the alphabet soup of information technology industry standards makes your head hurt – SSAE 16, SOC 1, SOC 2, ISO 27001, ISO 9001 – you’re not alone. It’s easy to get confused by all of the combinations of ... Read More »

Infographic: Super Careful Crackle Writing Lessons from SCOTUS

Super Careful Crackle Writing Lessons from SCOTUS

“Words are the building blocks of the law. If we aren’t fastidious with language it dilutes the effectiveness and clarity of the law.” That’s according to the current Supreme Court Chief Justice John Roberts, Jr. as cited by LexTalk, a community of lawyers and legal professionals facilitated by LexisNexis. The entry introduced an infographic titled, “9 Writing Styles Epitomized by ... Read More »

The Problem with Law Firm Video…. And How To Fix It

The Problem with Law Firm Video…

Note:  The following is a guest post by Helen Bertelli. Back in the late 1990’s, few law firms had extensive marketing functions – most had one- or two-person departments that were not empowered to do much autonomously because, for a multitude of reasons, the legal industry didn’t trust marketers to hire, build and run divisions in a way that is ... Read More »

Law Firm Branding: Communicating the Client Experience

Law Firm Branding Communicating the Client Experience

Note:  The following is a guest post by Brian Kennel. Beyond a look or a logo, a strong brand is supported by an actual experience.  It conveys what differentiates a firm from others and why it matters to clients. A clearly defined brand bolsters the confidence of existing clients, tells potential clients what to expect, and draws the attention of ... Read More »

The Proposed FRCP Changes: What Is “Proportionality” Anyway?

The Proposed FRCP Changes

Note: The following is a guest post from Daryn Teague, who provides support to the litigation software product line within the LexisNexis software division. In April 2015, the Supreme Court of the United States approved significant amendments to the Federal Rules of Civil Procedure (FRCP) and submitted them to Congress for approval. Unless Congress introduces last-minute legislation to reject, modify or defer them, ... Read More »

Infographic: Law Firm Obstacles along the Quest for Growth

Law Firms Face Obstacles along the Quest for Growth-header

  Competition.  It’s the number one barrier to growth, according to the recently released LexisNexis survey, Law Firms in Business Development Transition: Marketing, Business Development and the Quest for Growth. Besides having to joust with other firms to impress the same collective of prospective clients, survey respondents reported that added hurdles are attorney participation; pricing; lack of long-term strategy; and ... Read More »

Head-banging Lessons for Starting a New Law Firm

Head-banging Lessons for Starting a New Law Firm

Spend enough time around Ernest (Ernie the Attorney) Svenson and legal technologist Craig Bayer and you’re bound to learn a few things. The two will be leading a CLE webinar today (Tuesday, November 3rd) for attorneys starting their own firms, so it seemed worthwhile to get a sneak preview of how they approach their work with new-firm owners, or those just ... Read More »