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3 Steps To A Better Budgeting Process For Law Firm Marketers

steps-to-better-decision-making

Note:  this post was originally written by Angela Petros.  It is that dreaded time of the year again when law firm CMOs are asked to come up with their budgets for next year.  How to avoid getting caught in the trap of having your budget automatically set at what it was this year or worse because of cost pressures, last year’s budget less ... Read More »

Law Firm CMO Opportunity: People Powered Advocacy

People-Powered-Advocacy

Note:  this post was originally written by Angela Petros.  Russ Fradin, CEO Dynamic Signal recently presented B2B Marketing Trends to Watch at the Brand Innovators B2B summit in NYC.   His top 5 were: Employee advocacy and social selling Content Marketing Mobile and consumerization Big Data Agile Marketing It got me thinking, what are the opportunities for CMOs at Law Firms to leverage these trends? ... Read More »

The Five Highest-Value Tasks for Law Firm Owners

value-of-time

Lawyers are busy.  But if you’re a law firm owner, you’re even busier. Sure, you have client calls, meetings, depositions, courtroom appearances, and other tasks. But you also have other things to worry about: rent, insurance, payroll for your staff, invoicing, billing, collections, and seemingly countless other tasks that can make working smart vs. working hard feel like a losing battle. ... Read More »

Corporate Philanthropy: More than Writing a Check

LexisNexis-Cares

Few charitable causes would turn down an ethical donation from a corporation.  Every charity is strapped for cash, and there’s always something more that can be done. Corporations, too, can be very generous with donations. And to be clear, those that do give to charity deserve every bit of goodwill they might generate in exchange. Money buys things; money makes things happen, ... Read More »

The “Gamification” of Law Firm Business Development

gamification-of-business-development

One of the most substantial challenges to law firm business development and CRM we hear is getting busy attorneys to use the system. There was a solid CRM session at ILTA that focused precisely on this topic. This isn’t a new question, but the framework around the question today is evolving: the economics of law are driving change; the business ... Read More »

38 Posts Summarizing the ILTA Conference

One view inside Caesar’s Palace where the ILTA Conference was held.

One view inside Caesar’s Palace where the ILTA Conference was held. Last week was a whirlwind of goodness – stemming from ILTA’s 36th Annual Educational Conference held in Las Vegas.  There were several key note presentations to stir the mind, ample sessions packed with information and statistics daily, and networking ongoing throughout the conference. All in all, the conference earned ... Read More »

Four Reasons Why Alternative Fees are here to Stay

As we can see from search trends, AFAs spiked dramatically in 2008 and have remained high.

As we can see from search trends, AFAs spiked dramatically in 2008 and have remained high. When Law Technology News Editor-in-Chief Monica Bay took the stage at ILTA to run a Q&A following Tuesday’s key note presentation she made a reference to alternative fee arrangements: She’s been forecasting the rise of AFAs for 15 years and while AFAs are certainly ... Read More »

7 Amazing Statistics for Law Firm Business Development

law firm business development

Sizing up the legal market, from a law firm business development perspective. The graphic nearby puts the legal market into one powerful perspective: customer relationships matter. Consider the following statistics: 1. Buyer’s market. 33 percent of clients have dropped at least one law firm in the last year, or the average in-house counsel terminates two long-term firms every year. 2. ... Read More »

Research: Law Firms Warming Up to the Cloud

law-cloud (1)

What is a tipping point? A tipping point is “the point at which an issue, idea, product, etc., crosses a certain threshold and gains significant momentum, triggered by some minor factor or change.” The legal cloud seems to be reaching that point, according to the ABA’s 2013 Legal Technology Survey. Here are seven key findings from that survey about the ... Read More »

Solo Law: Four Unexpected Challenges Hanging Up a Shingle

solo attorney

As a relatively new attorney, Geneva Yourse took a big risk:  She quit her job at a law firm and started a solo practice. Three and one-half years later, another firm bought out her business and brought her on board. Starting one’s own firm may well be part of the American dream, but for Mrs. Yourse, it didn’t come without unexpected challenges. ... Read More »