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Tag Archives: guest post

Law Firms: Put Down the Shotgun and Embrace Strategic PR

Law Firms Put Down the Shotgun and Embrace Strategic PR

This week’s Friday Share is a contributed post by Susan Kostal who suggests how law firm business development can tap PR for maximum effectiveness. For many law firm public relations professionals, their job is 80% reactive and 20% proactive. The pros manage to get that ratio down to 50/50, but it’s tough. Either camp really needs to make that time ... Read More »

13 Business of Law Contributions You Might have Missed in 2015

13 Business of Law Contributions You Might have Missed in 2015

Of the 255+ posts published on these pages in 2015, we’ve been fortunate to publish some of the big ideas from experts in the industry.  A little more than a dozen contributors put their ideas to ink and allowed us to share these with the legal community. This post summarized those contributions into one cohesive piece. 1. Producing Better Law ... Read More »

The Problem with Law Firm Video…. And How To Fix It

The Problem with Law Firm Video…

Note:  The following is a guest post by Helen Bertelli. Back in the late 1990’s, few law firms had extensive marketing functions – most had one- or two-person departments that were not empowered to do much autonomously because, for a multitude of reasons, the legal industry didn’t trust marketers to hire, build and run divisions in a way that is ... Read More »

Law Firm Branding: Communicating the Client Experience

Law Firm Branding Communicating the Client Experience

Note:  The following is a guest post by Brian Kennel. Beyond a look or a logo, a strong brand is supported by an actual experience.  It conveys what differentiates a firm from others and why it matters to clients. A clearly defined brand bolsters the confidence of existing clients, tells potential clients what to expect, and draws the attention of ... Read More »

6 Ways to Promote Innovative Thinking in Legal

6 Ways to Promote Innovative Thinking in Legal

Note:  This post was contributed by David J. Galbenski. As law firms are challenged to do more with less, innovative thinking wins the day and beats the competition. When statistics show momentum slowing in revenue and profit growth for law firms, it’s time to strategize and take risks – something familiar to most business owners, but unusual for firms. If ... Read More »

Fixing the Gender Gap in Law – And Beyond

Fixing the Gender Gap in Law – And Beyond

Note:  The following is a guest post by Monica Bay. It’s no secret that our legal profession faces an embarrassing dilemma: There is a 17 percent pay gap between men and women across the profession and an 18 percent gap in Big Law. But take some solace – we’re not alone. In Silicon Valley technology shops, women constitute only 20 ... Read More »

Four Favorite iPad Apps for Legal Road Warriors

Four Favorite iPad Apps for Legal Road Warriors

Note: The following is a guest post by Oklahoma attorney Adam Banner, who also serves on the LexisNexis Firm Manager Advisory Board. Across the country, technologically savvy attorneys are infiltrating courtrooms and getting more done with less—less hassle, less stress, and less dependence on a physical office. One of the biggest aspects of this revolution is owed to the proliferation of ... Read More »

Infographic Friday: Billing Rates Up 4%, But So Are Discounts

law-firm-differentiation-means-rate-pressure

Note:  The following is a guest post by Larry Bodine; the infographic, as customary with our Friday Share series, follows below.  Law firm billing rates are up in all firm sizes – especially at “top of the market” megafirms – but then, so are discounts, according to a pair of influential surveys of the legal profession. Fees at megafims have ... Read More »

Reaching In-House Counsel with Corporate Journalism and LinkedIn

Reaching In-House Counsel with Corporate Journalism and LinkedIn

Note:  The following is a guest post by Larry Bodine. Corporate clients are feeling an information overload from all the marketing newsletters, blogs and social media updates sent out by law firms. But new research proves that lawyers can cut through the clutter by publishing “corporate journalism” and by interacting with in-house counsel on LinkedIn. LinkedIn is another good way ... Read More »