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Tag Archives: law firm business development

How Law Firms can Generate More Referrals and New Business

How Law Firms can Generate More Referrals and New Business-header

Note:  The following is a guest post by Lee Frederiksen a managing partner at Hinge Marketing. Generating referrals has always been an essential part of law firms’ marketing strategies. In fact, when we asked professional services firms what their biggest marketing priorities were for 2015, generating more referrals was the top priority, with 61.9 percent of respondents citing it. Yet ... Read More »

6 Tips from the Big Law Trenches for an Effective Digital Strategy

6 Tips from the Big Law Trenches for an Effective Digital Strategy

Note: the following is a post written by Kevin Bonsor, director of Creative Services for the LexisNexis software division. A web site is just the beginning of creating an effective digital strategy. This was the idea Michelle Woodyear, digital marketing manager at Orrick, Herrington & Sutcliffe, LLP conveyed during her presentation at LegalTech® New York 2015 last week. Ms. Woodyear ... Read More »

BTI Consulting:  Areas of Opportunity for Law Firms

BTI Consulting Areas of Opportunity for Law Firms

Note:  The following is a guest post from Cindy Fox, director of product marketing with LexisNexis CounselLink. BTI Consulting recently shared its Market Outlook and Client Service Review for 2015 in a webinar. During the hour long presentation, researchers walked attendees through what they see as shifting trends in the global legal market space. Even though the outlook is more optimistic this ... Read More »

Webinar:  Optimizing Law Firm Business Development

Optimizing Law Firm Business Development

“Law firms clearly are reinventing their organizations to support clients across the business development lifecycle. They are onboarding business development directors and managers, coaching attorneys in business development best practices, and hiring CMOs with sales experience,” said Krista Fuller in a blog post published by fSquared Marketing and titled Legal Marketing Trends 2015. The post, compiled by Lynn Foley, offers ... Read More »

25-Plus Predictions for the Legal Industry in 2015

predictions legal 2015

Predictions about the future might appear to be difficult, but Niels Bohr, and perhaps three other influential people, might have been astonished to learn we have been fortunate to compile a long list of rather pragmatic predictions for the legal industry in 2015. Given this is the second year we’ve compiled a list of year-end predictions – from legal professionals ... Read More »

3 Takeaways from the Arc of Law Firm Business Development

Law Firm Strategy is fundamentally about change

Amid a competitive environment and tepid recovery, law firms must shift their growth strategies from a traditional marketing focus to one of business development.  That was the key lesson we heard during a webinar presented today on how to grow a law firm in a tight economy. Presenters Doug Johnson of Catapult Growth Partners and Mo Bunnell of the Bunnell ... Read More »

Webinar: Framework to Grow a Law Firm in a Tight Economy

How to Grow a Law Firm in a Tight Economy

Amid a back drop of the “Big Reset” – and the tight economy that followed – Doug Johnson lays out key challenges for law firm marketing and business development in an article for The Journal of Legal Marketing, titled The Future of Marketing & Business Development. Those challenges are: 1. Translate modern marketing practices into techniques lawyers can use: “The ... Read More »

Can Rainmaking Be Taught in Law Firms?

Can Rainmaking Be Taught in Law Firms

Can rainmaking be taught? There are credible arguments on both sides. “Learning to sell is a skill,” wrote Gaston Kroub in the first of a series on Above the Law. “One that can be learned, and one that must always be nurtured.” Mr. Kroub also says those skills can grow “stale” as the business dynamics change. In addition, selling skills ... Read More »

Business Development:  Evolution or Revolution?

Business Development Evolution or Revolution

When competition for mind share and market share is fierce, how do you differentiate your firm to your clients?  This year’s Legal Sales & Services Organization (LSSO) event, held last month in Chicago, tried to address the challenge of how law firms can create value. I had the opportunity to meet with one of LSSO’s co-founders, Beth Cuzzone, to discuss ... Read More »

SlideShare Friday: How Business Clients Select Law Firms

SlideShare Friday How Business Clients Select Law Firms

Selling legal services isn’t about technique and traditional selling skills are not applicable.  So says Cordell Parvin in the SlideShare presentation embedded nearby titled: How Business Clients Select Lawyers and Law Firms.  The presentation is this week’s Friday Share. Mr. Parvin is a veteran attorney, turned rainmaking coach.  He regularly publishes content related to marketing and client development such as: ... Read More »