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Tag Archives: law firm CMO

3 Steps To A Better Budgeting Process For Law Firm Marketers


It is that dreaded time of the year again when law firm CMOs are asked to come up with their budgets for next year.  How to avoid getting caught in the trap of having your budget automatically set at what it was this year or worse because of cost pressures, last year’s budget less x%. Here are 3 steps for running a ... Read More »

Law Firm CMO Opportunity: People Powered Advocacy


Russ Fradin, CEO Dynamic Signal recently presented B2B Marketing Trends to Watch at the Brand Innovators B2B summit in NYC.   His top 5 were: Employee advocacy and social selling Content Marketing Mobile and consumerization Big Data Agile Marketing It got me thinking, what are the opportunities for CMOs at Law Firms to leverage these trends? The low hanging fruit might be #1 and ... Read More »