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Tag Archives: law firm CMO

3 Law Firm Business Development Imperatives for 2016

3 Law Firm Business Development Imperatives for 2016

It takes 30,000 or 40,000 hours of practice to become an expert litigator, according to one large law firm partner.  To date, including the very seminar that partner was attending, he had spent a grand total of just a few hours honing his business development skills. If attorneys can accept that the practice of law is a skill that’s learned ... Read More »

Law Firm CMO on the Evolving Business Development Landscape

Law Firm CMO on the Evolving Business Development Landscape

Law firms aren’t laggards in business development, says Jeanne Hammerstrom, the chief marketing officer at Benesch, Friedlander, Coplan & Aronoff LLP, which is headquartered in Cleveland and maintains seven offices including one in Shanghai.  She points to the lengthening tenure of top marketing and business development leaders at law firms as evidence that things are going right. Sure the legal ... Read More »

A Law Firm CMO is the Voice of the Market

A Law Firm CMO is the Voice of the Market-header-1

“The CMO is the voice of the market – the voice of the client,” said Amy Fowler, chief marketing and business development officer with Mintz Levin Cohn Ferris Glovsky and Popeo PC.  “In both instances marketing is highly valued and has a seat at all the right tables.” She says the role of the CMO is critical to the planning ... Read More »

3 Steps To A Better Budgeting Process For Law Firm Marketers

steps-to-better-decision-making

Note:  this post was originally written by Angela Petros.  It is that dreaded time of the year again when law firm CMOs are asked to come up with their budgets for next year.  How to avoid getting caught in the trap of having your budget automatically set at what it was this year or worse because of cost pressures, last year’s budget less ... Read More »

Law Firm CMO Opportunity: People Powered Advocacy

People-Powered-Advocacy

Note:  this post was originally written by Angela Petros.  Russ Fradin, CEO Dynamic Signal recently presented B2B Marketing Trends to Watch at the Brand Innovators B2B summit in NYC.   His top 5 were: Employee advocacy and social selling Content Marketing Mobile and consumerization Big Data Agile Marketing It got me thinking, what are the opportunities for CMOs at Law Firms to leverage these trends? ... Read More »