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Tag Archives: law firm crm

Audit of 50 Law Firms Finds New CRM Best Practices

Audit of 50 Law Firms Finds New CRM Best Practices

Some law firms experience greater success with CRM implementations than others.  A recent audit of 50 law firms, many among the Am Law 100 or 200, provides insight as to how. The audit found a combination of strategy and tactical techniques makes a remarkable difference, according to Matt Thompson.  Writing for LawMarketing.com – 10 Best Practices to Implement CRM Effectively ... Read More »

InterAction Adds Passive Data Management to Law Firm CRM

LexisNexis InterAction IQ Module

Who you know may well be just as important as what you know. For law firms, knowing “who knows whom” can be a defining difference in both client loyalty and revving up the referral engine. “Research shows there’s a correlation between the number of partner relationships a client has with a law firm and that client’s loyalty. Client-flight risk drops ... Read More »

How Law Firms Can Successfully Implement a CRM System

How Law Firms Can Successfully Implement a CRM System

Note: the following is a guest post from Deborah Dobson In today’s competitive legal market, it is more important than ever to build strong relationships in order to create opportunities.  There are more law firms competing for less work, more work being done in-house and procurement entering the game.  While legal tends to lag behind in technology adoption, it is ... Read More »

The Key to CRM is Tracking Relationships

The Key to CRM is Tracking Relationships

Customer relationship management (CRM) tools for professional service firms ought to track relationships – who knows whom– as opposed to tracking products.  So says Kayte Steinert-Threlkeld, the chief marketing officer for Berdon LLP, a top 35 accounting firm based in Manhattan. Relationships  trump everything in business development, an aspect perhaps unique for professional services firms, including accounting, law, engineering and ... Read More »

Law Firm CRM Webinar:  Who Knows Who?

Law Firm CRM Webinar Who Knows Who

A big part of the role for marketing and business development staff is to know who’s who and who knows who.  This is often easier said than done, especially in larger organizations. Technology, and specifically law firm CRM tools, ought to be capable of helping staff and rainmaking attorneys figure this out.  We call this “relationship intelligence” which means though ... Read More »

9 Creative CRM Tips for Getting Lawyers to Share Data

9 Creative CRM Tips for Getting Lawyers to Share Data

Two employment attorneys from the same law firm were unknowingly pitching the same prospective client.  The client, in the interest of keeping legal fees low, use each attorney’s respective proposal as leverage to negotiation lower rates. Anecdotes like this, which was shared in a 2014 ILTA Conference session titled Making CRM Work in a Law Firm, are one way to ... Read More »

What does Law Firm CRM Really Mean?

What does Law Firm CRM Really Mean

A survey report focused on the State of Law Firm CRM published late in 2013 found “better client relations” among the primary benefits of CRM projects.  It’s worth noting the “improved ability to cross-sell” was a close second. As desinationCRM.com, the web affiliate of CRM Magazine, later reported in an article titled, Law Firms Make the Case for CRM: Fifty ... Read More »

Embrace Your Law Firm Clients: 3 Ways to Make More Rain

Embrace Your Law Firm Clients 3 Ways to Make More Rain

Altman Weil’s recent 2014 Law Firms in Transition survey reminds us that many firms see the pace of change accelerating with clients as the catalyst. 34% of law firm leaders identified corporate law departments as the force most likely to lead change; 32% chose technology innovation; and, 15% selected non-law-firm providers of legal services. Only 10% of respondents believe that ... Read More »

9 Takeaways from the Altman Weil Law Firms in Transition Study

Law Firms in Transition, Altman Weil

Altman Weil recently released an updated Law Firms in Transition Study – a sweeping 131 page report – that paints a rather challenging portrayal of the competitive legal landscape for large law. Consider the following reactions in the press: >>>Law360: “The lessons for BigLaw of recent years about tougher competition, commoditization of legal work and billing trends are sinking in ... Read More »

Law Firm Business Development:  Relationships Trump Everything

Future of LexisNexis InterAction

Business development is synonymous with building, sustaining and managing productive business relationship – one person at a time.  I like Bruce Alltop’s view from his January 2014 blog post Law Firm Marketing:  Business Development is Relationship Development. In it Bruce reminds us “relationships trump everything”: “Since business development is more of an art than a science, few rules exist that ... Read More »