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Tag Archives: law firm marketing

Law Firm Marketing: How to Navigate Online Reviews

Law Firm Marketing How to Navigate Online Reviews

If attorneys and law firms open up to online reviews – even the negative ones – what is the impact on their online reputation?  The topic was a theme of a hot session during Mass LOMAP’s 4th Annual Super Marketing Conference. The reality is online reviews are here to stay and marketing experts believe they are becoming a way of ... Read More »

12 Essential Metrics for Law Firm Rainmakers

law firm rainmaker metrics

There are two overarching components to running a profitable law firm according to Stephen Fairley of The Rainmaking Institute. Those components are the right people and the right systems. People run the systems he said, but the systems run the law firm.  Removing either of these components and it becomes even more challenging to maintain a financially successful law firm. ... Read More »

Slowly Being Fired: 3 Tips for Law Firm Business Development

BTI consulting, law firm business development, law firm CRM

“Corporate counsel drop 7 firms from their law firm rosters,” emphasizes BTI Consulting Group in its just released report on Corporate Counsel Management Strategies.  And the news gets more challenging:  “Overall legal budgets remain relatively flat and any increases seen are going straight to internal resources.” Add to client pressure on billing rates, which may have been frozen or even ... Read More »

YouTube Friday:  Building a Law Business for Desirable Clients

Building a Law Practice around Desirable Clients

Keep the profitable customers – dropped the customers that aren’t.  That was a core theme of Patricia Seybold’s 2001 book titled The Customer Revolution. Following this week’s posts on Porter’s Five Forces and the Future of Law, it seemed fitting to search for a Friday Share that matched this week’s trend. Digging through the archives on YouTube, we found one ... Read More »

Reaching In-House Counsel with Corporate Journalism and LinkedIn

Reaching In-House Counsel with Corporate Journalism and LinkedIn

Note:  The following is a guest post by Larry Bodine. Corporate clients are feeling an information overload from all the marketing newsletters, blogs and social media updates sent out by law firms. But new research proves that lawyers can cut through the clutter by publishing “corporate journalism” and by interacting with in-house counsel on LinkedIn. LinkedIn is another good way ... Read More »

BTI Consulting: US legal market exceeds $100 billion

US legal market exceeds $100 billion

More than 600 people attended BTI Consulting’s webinar titled “BTI Market Outlook and Client Service Review” according to Michael B. Rynowecer, the consulting firm’s president and CEO.  Both the slides and a recording of the webinar are provided below.  It’s easy to understand why: the webinar, which ran about 90 minutes, was filled with metrics and data about the legal ... Read More »

5 Lessons from an Expert Webinar on Law Firm Marketing

What is the opportunity cost of law firm marketing and resource allocation? (Screenshot from webinar)

  Tim Corcoran and Chris Fritsch presented an excellent webinar in December titled ROI:  Reality or Illusion.  It’s a perfect segue into the New Year because the webinar is essentially a best practices guide for law firm marketing and business development – and the two presenters combined for the perfect blend of business and legal savvy. Both Tim and Chris have written extensively on ... Read More »

3 Steps To A Better Budgeting Process For Law Firm Marketers

steps-to-better-decision-making

It is that dreaded time of the year again when law firm CMOs are asked to come up with their budgets for next year.  How to avoid getting caught in the trap of having your budget automatically set at what it was this year or worse because of cost pressures, last year’s budget less x%. Here are 3 steps for running a ... Read More »