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Tag Archives: law firm marketing

Infographic Friday: Competition for Legal Marketing Online

Infographic Friday Competitive Environment for Legal Marketing Online -header

Years ago, when people needed services – an accountant, investment advice or an attorney – there was one place to go:  a commercial phone book.  Today, most people still turn to a single source of information, albeit a very different one, to find such services:  search engines Search engines are not limited by the finite number of pages in a ... Read More »

How Law Firms can Generate More Referrals and New Business

How Law Firms can Generate More Referrals and New Business-header

Note:  The following is a guest post by Lee Frederiksen a managing partner at Hinge Marketing. Generating referrals has always been an essential part of law firms’ marketing strategies. In fact, when we asked professional services firms what their biggest marketing priorities were for 2015, generating more referrals was the top priority, with 61.9 percent of respondents citing it. Yet ... Read More »

6 Tips from the Big Law Trenches for an Effective Digital Strategy

6 Tips from the Big Law Trenches for an Effective Digital Strategy

Note: the following is a post written by Kevin Bonsor, director of Creative Services for the LexisNexis software division. A web site is just the beginning of creating an effective digital strategy. This was the idea Michelle Woodyear, digital marketing manager at Orrick, Herrington & Sutcliffe, LLP conveyed during her presentation at LegalTech® New York 2015 last week. Ms. Woodyear ... Read More »

How Buyers Seek Out Small Law Firms and Determine Expertise

How Buyers Seek Out Small Law Firms and Determine Expertise

Note:  The following is a guest post by Lee Frederiksen a managing partner at Hinge Marketing. Understanding how buyers check out your law firm is an important element of creating the right messaging and marketing strategy required for growth and profitability. The more you know about your prospects’ purchasing behaviors and preferences, the more you can cater your moves to ... Read More »

Webinar:  Optimizing Law Firm Business Development

Optimizing Law Firm Business Development

“Law firms clearly are reinventing their organizations to support clients across the business development lifecycle. They are onboarding business development directors and managers, coaching attorneys in business development best practices, and hiring CMOs with sales experience,” said Krista Fuller in a blog post published by fSquared Marketing and titled Legal Marketing Trends 2015. The post, compiled by Lynn Foley, offers ... Read More »

6 Predictions for Law Firm Marketing in 2015

6 Predictions for Law Firm Marketing in 2015

We recently asked a several dozen experts for legal industry predictions for 2015, which we will publish here later this week.  Larry Bodine provided six for law firm marketing  and we’ve  decided to run his viewpoints as a standalone post. * * * Here are Mr. Bodine’s six predictions for legal marketing next year: 1. The firm website becomes the ... Read More »

3 Takeaways from the Arc of Law Firm Business Development

Law Firm Strategy is fundamentally about change

Amid a competitive environment and tepid recovery, law firms must shift their growth strategies from a traditional marketing focus to one of business development.  That was the key lesson we heard during a webinar presented today on how to grow a law firm in a tight economy. Presenters Doug Johnson of Catapult Growth Partners and Mo Bunnell of the Bunnell ... Read More »

Webinar: Framework to Grow a Law Firm in a Tight Economy

How to Grow a Law Firm in a Tight Economy

Amid a back drop of the “Big Reset” – and the tight economy that followed – Doug Johnson lays out key challenges for law firm marketing and business development in an article for The Journal of Legal Marketing, titled The Future of Marketing & Business Development. Those challenges are: 1. Translate modern marketing practices into techniques lawyers can use: “The ... Read More »

Can Rainmaking Be Taught in Law Firms?

Can Rainmaking Be Taught in Law Firms

Can rainmaking be taught? There are credible arguments on both sides. “Learning to sell is a skill,” wrote Gaston Kroub in the first of a series on Above the Law. “One that can be learned, and one that must always be nurtured.” Mr. Kroub also says those skills can grow “stale” as the business dynamics change. In addition, selling skills ... Read More »

SlideShare Friday:  Turning Law Firm Website Visitors into Clients

SlideShare Friday Turning Website Visitors into Clients

If there was ever a question about whether the web was a good place to attract clients, a new report by market research firm eMarketer puts it to bed.  “People are pretty much glued to technology 24/7,” read the report headline which also spells out some compelling statistics: 60% of U.S. internet users are connected “almost always” Just 43% of ... Read More »