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Tag Archives: law firm marketing

Law Firm CMO on the Evolving Business Development Landscape

Law Firm CMO on the Evolving Business Development Landscape

Law firms aren’t laggards in business development, says Jeanne Hammerstrom, the chief marketing officer at Benesch, Friedlander, Coplan & Aronoff LLP, which is headquartered in Cleveland and maintains seven offices including one in Shanghai.  She points to the lengthening tenure of top marketing and business development leaders at law firms as evidence that things are going right. Sure the legal ... Read More »

5 Questions with a Small Law Attorney for Online Marketing

5 Questions with a Small Law Attorney for Online Marketing-header

Attorney Justin Kelsey started college as an engineer and finished with a law degree.  He next went to work for a law firm and about four years later, then hung out his own shingle. Today he runs a small practice – Skylark Law & Mediation, P.C. – located just outside of Boston.  The firm is modeled for agility, focuses on ... Read More »

Building a Case for a Small Law Firm Blog

Building a Case for a Small Law Firm Blog

As a self-described “young female litigator” three years ago she was looking for an outlet – a means to think, write and perhaps connect.  She started a blog – The Limber Lawyer – and something magical happened:  people started reading it.   And her musings opened up opportunities. For Victoria Santoro, an associate with the Boston-based law firm Meehan, Boyle, Black ... Read More »

Friday Share: 3 Digital Trends Impacting Law Firm Marketing

3 Digital Trends Impacting Law Firm Marketing

“Attorneys may not want to market, but they certainly want the new business that comes from it,” said Larry Bodine, a lawyer, journalist and legal marketer. We first spotted his comments in an interview posted to the Legal Broadcast Network, which is produced by the Sequence Media Group.  The interview is embedded nearby and runs just eight minutes; it’s this ... Read More »

A List of 15 People that Can Make or Break a Law Firm

The List of 15 People that Will Make or Break a Law Firm

He gave a room full of law firm marketing and business development professionals just 30 seconds to write down the names of five clients that their law firm does not have right now, but would like to have at the end of the year. It proved to be a challenge – few could complete the task in the allotted time. ... Read More »

A Law Firm CMO is the Voice of the Market

A Law Firm CMO is the Voice of the Market-header-1

“The CMO is the voice of the market – the voice of the client,” said Amy Fowler, chief marketing and business development officer with Mintz Levin Cohn Ferris Glovsky and Popeo PC.  “In both instances marketing is highly valued and has a seat at all the right tables.” She says the role of the CMO is critical to the planning ... Read More »

Friday Share:  Examining Legal Marketing Email Metrics

Examining Legal Marketing Email

Email marketing service Concep recently published a quarterly assessment of email marketing statistics that compares different service industries including legal:  Cross Industry Email Statistics. A representative from the company shared the data in the LexisNexis InterAction CRM group on LinkedIn, and we saw an opportunity to ask a few questions legal marketers might find helpful.  The answers, which were shared ... Read More »

Infographic Friday: Competition for Legal Marketing Online

Infographic Friday Competitive Environment for Legal Marketing Online -header

Years ago, when people needed services – an accountant, investment advice or an attorney – there was one place to go:  a commercial phone book.  Today, most people still turn to a single source of information, albeit a very different one, to find such services:  search engines Search engines are not limited by the finite number of pages in a ... Read More »

How Law Firms can Generate More Referrals and New Business

How Law Firms can Generate More Referrals and New Business-header

Note:  The following is a guest post by Lee Frederiksen a managing partner at Hinge Marketing. Generating referrals has always been an essential part of law firms’ marketing strategies. In fact, when we asked professional services firms what their biggest marketing priorities were for 2015, generating more referrals was the top priority, with 61.9 percent of respondents citing it. Yet ... Read More »

6 Tips from the Big Law Trenches for an Effective Digital Strategy

6 Tips from the Big Law Trenches for an Effective Digital Strategy

Note: the following is a post written by Kevin Bonsor, director of Creative Services for the LexisNexis software division. A web site is just the beginning of creating an effective digital strategy. This was the idea Michelle Woodyear, digital marketing manager at Orrick, Herrington & Sutcliffe, LLP conveyed during her presentation at LegalTech® New York 2015 last week. Ms. Woodyear ... Read More »