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Tag Archives: law firm marketing

6 Predictions for Law Firm Marketing in 2015

6 Predictions for Law Firm Marketing in 2015

We recently asked a several dozen experts for legal industry predictions for 2015, which we will publish here later this week.  Larry Bodine provided six for law firm marketing  and we’ve  decided to run his viewpoints as a standalone post. * * * Here are Mr. Bodine’s six predictions for legal marketing next year: 1. The firm website becomes the ... Read More »

3 Takeaways from the Arc of Law Firm Business Development

Law Firm Strategy is fundamentally about change

Amid a competitive environment and tepid recovery, law firms must shift their growth strategies from a traditional marketing focus to one of business development.  That was the key lesson we heard during a webinar presented today on how to grow a law firm in a tight economy. Presenters Doug Johnson of Catapult Growth Partners and Mo Bunnell of the Bunnell ... Read More »

Webinar: Framework to Grow a Law Firm in a Tight Economy

How to Grow a Law Firm in a Tight Economy

Amid a back drop of the “Big Reset” – and the tight economy that followed – Doug Johnson lays out key challenges for law firm marketing and business development in an article for The Journal of Legal Marketing, titled The Future of Marketing & Business Development. Those challenges are: 1. Translate modern marketing practices into techniques lawyers can use: “The ... Read More »

Can Rainmaking Be Taught in Law Firms?

Can Rainmaking Be Taught in Law Firms

Can rainmaking be taught? There are credible arguments on both sides. “Learning to sell is a skill,” wrote Gaston Kroub in the first of a series on Above the Law. “One that can be learned, and one that must always be nurtured.” Mr. Kroub also says those skills can grow “stale” as the business dynamics change. In addition, selling skills ... Read More »

SlideShare Friday:  Turning Law Firm Website Visitors into Clients

SlideShare Friday Turning Website Visitors into Clients

If there was ever a question about whether the web was a good place to attract clients, a new report by market research firm eMarketer puts it to bed.  “People are pretty much glued to technology 24/7,” read the report headline which also spells out some compelling statistics: 60% of U.S. internet users are connected “almost always” Just 43% of ... Read More »

Law Firm Marketing: How to Navigate Online Reviews

Law Firm Marketing How to Navigate Online Reviews

If attorneys and law firms open up to online reviews – even the negative ones – what is the impact on their online reputation?  The topic was a theme of a hot session during Mass LOMAP’s 4th Annual Super Marketing Conference. The reality is online reviews are here to stay and marketing experts believe they are becoming a way of ... Read More »

12 Essential Metrics for Law Firm Rainmakers

law firm rainmaker metrics

There are two overarching components to running a profitable law firm according to Stephen Fairley of The Rainmaking Institute. Those components are the right people and the right systems. People run the systems he said, but the systems run the law firm.  Removing either of these components and it becomes even more challenging to maintain a financially successful law firm. ... Read More »

Slowly Being Fired: 3 Tips for Law Firm Business Development

BTI consulting, law firm business development, law firm CRM

“Corporate counsel drop 7 firms from their law firm rosters,” emphasizes BTI Consulting Group in its just released report on Corporate Counsel Management Strategies.  And the news gets more challenging:  “Overall legal budgets remain relatively flat and any increases seen are going straight to internal resources.” Add to client pressure on billing rates, which may have been frozen or even ... Read More »

YouTube Friday:  Building a Law Business for Desirable Clients

Building a Law Practice around Desirable Clients

Keep the profitable customers – dropped the customers that aren’t.  That was a core theme of Patricia Seybold’s 2001 book titled The Customer Revolution. Following this week’s posts on Porter’s Five Forces and the Future of Law, it seemed fitting to search for a Friday Share that matched this week’s trend. Digging through the archives on YouTube, we found one ... Read More »

Reaching In-House Counsel with Corporate Journalism and LinkedIn

Reaching In-House Counsel with Corporate Journalism and LinkedIn

Note:  The following is a guest post by Larry Bodine. Corporate clients are feeling an information overload from all the marketing newsletters, blogs and social media updates sent out by law firms. But new research proves that lawyers can cut through the clutter by publishing “corporate journalism” and by interacting with in-house counsel on LinkedIn. LinkedIn is another good way ... Read More »