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Tag Archives: law firm marketing

Law Firms: Put Down the Shotgun and Embrace Strategic PR

Law Firms Put Down the Shotgun and Embrace Strategic PR

This week’s Friday Share is a contributed post by Susan Kostal who suggests how law firm business development can tap PR for maximum effectiveness. For many law firm public relations professionals, their job is 80% reactive and 20% proactive. The pros manage to get that ratio down to 50/50, but it’s tough. Either camp really needs to make that time ... Read More »

Winning Small Law Clients: Tips from a Shoe Salesperson

Want to Win More Clients Watch a Shoe Salesperson, Says Survey

Law firms can learn a thing or two about client service by emulating a Nordstrom shoe salesperson, says a new ABA Benchmark Client Intake Study. The survey, which aims to get a real sense for what prospective clients experience when trying to engage with a law firm, concludes law firms are missing the client service mark in a big way. ... Read More »

Six Sigma: Driving Better Law Firm Business Decisions

Driving Better Law Firm Business Decisions with Six Sigma

When the recession of 2007 sent the legal sector reeling there was a tremendous drop in billable hours and a significant loss of legal sector jobs. Following a quarter century of enormous boom in business, law firms were suddenly faced with a retracting market. Competition between law firms grew tremendously, with big law fighting over the same pool of potential clients. More ... Read More »

The Science behind Law Firm Lead Generation

The Science behind Law Firm Lead Generation

“Comfort can breed complacency,” according to Nick Araco, senior director of growth strategies and business development for Drinker, Biddle & Reath. Mr. Araco shared these views during the LexisNexis® Interaction® webinar titled: “Generating Leads and Introductions the Right Way ,” alongside co-presenter, Mo Bunnell, president of Bunnell Idea Group. According to these gentlemen, research shows, people, especially attorneys, tend to ... Read More »

The New Face of Law Firm Marketing and BD

The New Face of Law Firm Marketing and BD

Law firm business development is getting a facelift in 2016 according to Matt Thompson. In an article for LawFuel titled, 6 Ways to Shake Up Law Firm Business Development in 2016, he cites a two key factors:  A fiercely competitive legal market along with a fundamental shift in how law firms buy legal services. The outcome is motivating law firms ... Read More »

6 Bold Predictions for Legal Marketing in 2016

6 Predictions for Legal Marketing in 2016

About this time every year, we poll a number of big thinkers for their predictions for the next year. Some of these predictions focus on legal marketing and one person on whom we’ve come to rely for expert analysis on legal marketing is a lawyer, journalist and marketer, Larry Bodine. Last year, he presented six predictions for law firm marketing ... Read More »

BD: The Causes and Solutions to Slow Law Firm Growth

The Causes and Solutions to Slow Law Firm Growth

Three key aspects are the underlying reasons for slow law firm growth, according to Laura Meherg, a founding Partner with the Wicker Park Group.  She’ll be presenting at the first-ever LexisNexis® InterAction® business development conference – LexisNexis Accelerate – in March 2016.  We caught up with her to ask her a few questions about the state of BD in the ... Read More »

Will .Law Domains Make a Legal Marketing Difference?

Will Law Domains Make a Legal Marketing Difference

A new generic top-level domain (gTLD) intended for lawyers arrived in October with quite a bit of fanfare. The .law domain functions in a similar fashion as .com or .net, but with a naming convention that also suggests focus.  The .law domain will ostensibly work in the same way .org domains describe a non-profit or .gov is suggestive of a ... Read More »

The Problem with Law Firm Video…. And How To Fix It

The Problem with Law Firm Video…

Note:  The following is a guest post by Helen Bertelli. Back in the late 1990’s, few law firms had extensive marketing functions – most had one- or two-person departments that were not empowered to do much autonomously because, for a multitude of reasons, the legal industry didn’t trust marketers to hire, build and run divisions in a way that is ... Read More »

Law Firm Branding: Communicating the Client Experience

Law Firm Branding Communicating the Client Experience

Note:  The following is a guest post by Brian Kennel. Beyond a look or a logo, a strong brand is supported by an actual experience.  It conveys what differentiates a firm from others and why it matters to clients. A clearly defined brand bolsters the confidence of existing clients, tells potential clients what to expect, and draws the attention of ... Read More »