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Tag Archives: legal marketing

The Science behind Law Firm Lead Generation

The Science behind Law Firm Lead Generation

“Comfort can breed complacency,” according to Nick Araco, senior director of growth strategies and business development for Drinker, Biddle & Reath. Mr. Araco shared these views during the LexisNexis® Interaction® webinar titled: “Generating Leads and Introductions the Right Way ,” alongside co-presenter, Mo Bunnell, president of Bunnell Idea Group. According to these gentlemen, research shows, people, especially attorneys, tend to ... Read More »

Beautiful Minds: 41 Legal Industry Predictions for 2016

Predictions for the Legal Industry in 2016

Predictions can go in many directions. On one hand predictions might be senseless if events move slowly. On the other hand, predictions may become obsolete if things move quickly.  As it is with legal, there usually is a range of possibilities in the middle; it depends. This marks the third consecutive year we’ve published legal industry predictions and we’d like to ... Read More »

6 Bold Predictions for Legal Marketing in 2016

6 Predictions for Legal Marketing in 2016

About this time every year, we poll a number of big thinkers for their predictions for the next year. Some of these predictions focus on legal marketing and one person on whom we’ve come to rely for expert analysis on legal marketing is a lawyer, journalist and marketer, Larry Bodine. Last year, he presented six predictions for law firm marketing ... Read More »

Will .Law Domains Make a Legal Marketing Difference?

Will Law Domains Make a Legal Marketing Difference

A new generic top-level domain (gTLD) intended for lawyers arrived in October with quite a bit of fanfare. The .law domain functions in a similar fashion as .com or .net, but with a naming convention that also suggests focus.  The .law domain will ostensibly work in the same way .org domains describe a non-profit or .gov is suggestive of a ... Read More »

The Problem with Law Firm Video…. And How To Fix It

The Problem with Law Firm Video…

Note:  The following is a guest post by Helen Bertelli. Back in the late 1990’s, few law firms had extensive marketing functions – most had one- or two-person departments that were not empowered to do much autonomously because, for a multitude of reasons, the legal industry didn’t trust marketers to hire, build and run divisions in a way that is ... Read More »

Law Firm Branding: Communicating the Client Experience

Law Firm Branding Communicating the Client Experience

Note:  The following is a guest post by Brian Kennel. Beyond a look or a logo, a strong brand is supported by an actual experience.  It conveys what differentiates a firm from others and why it matters to clients. A clearly defined brand bolsters the confidence of existing clients, tells potential clients what to expect, and draws the attention of ... Read More »

Slow and Steady “Sales” Slips into the Law Firm Lexicon

Slow and Steady “Sales” Slips into the Law Firm Lexicon-head

Law firms are warming up to the idea of the bona fide sales professional, according to a new survey of 53 law firms conducted by the Legal Marketing Association (LMA) conducted in conjunction with ALM. In a Strategies Magazine article published online, authors Greg Fleischmann, Kevin Iredell and Kevin McMurdo say the survey supports “the emergence of sales as a ... Read More »

4 Expert Social Media Tips to Help Attorneys “Survive and Thrive”

4 Expert Social Media Tips to Help Attorneys “Survive and Thrive”

Note: The following is a guest post from Carla Del Bove, who provides support to the business of law software product line within the LexisNexis software division. Seventy three percent of adults in the United States use social media and yes, surprisingly enough, many of them are attorneys. According to AVVO Vice President of Marketing, Leigh McMillan, 78 percent of attorneys today use some ... Read More »

Friday Share: 3 Digital Trends Impacting Law Firm Marketing

3 Digital Trends Impacting Law Firm Marketing

“Attorneys may not want to market, but they certainly want the new business that comes from it,” said Larry Bodine, a lawyer, journalist and legal marketer. We first spotted his comments in an interview posted to the Legal Broadcast Network, which is produced by the Sequence Media Group.  The interview is embedded nearby and runs just eight minutes; it’s this ... Read More »

3 Events at the LMA Conference Marketers Ought to Check Out

3 Events at the LMA Conference Marketers Ought to Check Out

This week promises to bring back-to-back tradeshows.  The first stop is the 2015 Legal Marketing Association Annual Conference in San Diego, followed by the 2015 ABA TECHSHOW conference in Chicago.  We’ll be covering both events live — and welcome the opportunity to network and speak with the legal community in person. Here’s a rundown on the “can’t miss” sessions and ... Read More »