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Tag Archives: small law business

How Buyers Seek Out Small Law Firms and Determine Expertise

How Buyers Seek Out Small Law Firms and Determine Expertise

Note:  The following is a guest post by Lee Frederiksen a managing partner at Hinge Marketing. Understanding how buyers check out your law firm is an important element of creating the right messaging and marketing strategy required for growth and profitability. The more you know about your prospects’ purchasing behaviors and preferences, the more you can cater your moves to ... Read More »

4 Ways Tech is Changing Small Law

4 Ways Tech is Changing Small Law

For a time, “full-service” was a key point of differentiation for law firms.  That may not be true any longer, according to Luke Closson, the managing partner at the law firm of Closson, Bass & Tomberlin. The law firm is based in Valdosta, Georgia, about 200 miles south of Atlanta and near the border with Florida.  A LexisNexis Time Matters ... Read More »

Legal Tech Briefs: Small Law Firm Startup with Heidi S. Alexander

Legal Tech Briefs Small Law Firm Startup

“Managing a solo- or small-law law firm practice requires business acumen.”  So says Heidi S. Alexander a law practice management advisor with Massachusetts LOMAP – the law office management assistance program. Her experience – and by extension advice – stems from her role as an advisor and entrepreneur with solo law firm experience. Ms. Alexander joined us for a Google ... Read More »