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Preview Friday: LexisNexis goes to Hollywood

lexisnexis hollywood

“In the future everyone will be world-famous for 15 minutes,” as Andy Warhol once said. Perhaps under this era of humanized brands even businesses are granted a moment or two of fame as well.

LexisNexis earned its moment recently with a new movie-based on television series called “Veronica Mars” — as depicted in a nearby HBO preview.  The crime-solving plot is reminiscent of the novice sleuth depicted in classic Nancy Drew books.

“Your name popped up on LexisNexis in cases ranging from multiple homicides to dog-napping. What do you think that says about a person?” says actress Jamie Lee Curtis in a preview for the show which is embedded nearby.

The original television series, which ran from 2004 to 2007, was transformed into a movie and later broadcast on HBO.

It’s reasonable to believe the preview or movie isn’t an endorsement, but then on the other hand, it’s not a paid placement either.  A mention by Hollywood doesn’t happen often so it was pretty neat to see this happen.  Fingers crossed for “best supporting product” category at next year’s Academy.

Correction: An earlier version of this post mistakenly referred to the movie as a television series. Sorry. 

Photo credit:  Flickr; (CC BY-SA 2.0)

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About Frank Strong

Frank Strong
Frank Strong is the communications director for the LexisNexis software division located on NC State’s Centennial Campus in Raleigh. In this capacity, he leads communications efforts in support of software products for law practice and law department management and also litigation tools – across large law, small law and corporate counsel segments. With more than 15 years of experience in the high-tech sector, Strong previously served as director of public relations for Vocus, which developed marketing, PR and media monitoring software. He has held multiple roles both in-house with corporations, ranging from startups to global organizations, and has also endured the rigors of billable hours, having completed gigs at PR firms including the top 10 global firm Hill & Knowlton. A veteran of two year-long deployments, Strong has concurrently served in uniform in reserve components of the military for more than 20 years, initially as an enlisted Marine and later as an infantry officer in the Army National Guard. Strong holds a BA in Film and TV production from Worcester State University, an M.A. in Public Communication from American University, and an M.B.A. from Marymount University. He is a PADI-certified Master Scuba Diver and holds a USPA "B" skydiving license.