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“Law firms clearly are reinventing their organizations to support clients across the business development lifecycle. They are onboarding business development directors and managers, coaching attorneys in business development best practices, and hiring CMOs with sales experience,” said Krista Fuller in a blog post published by fSquared Marketing and titled Legal Marketing Trends 2015.
The post, compiled by Lynn Foley, offers commentary from a variety of sources on trends ranging from law firm succession planning to social media for legal pros. Ms. Fuller, who works on the LexisNexis® InterAction® team, remained focused on law firm business development:
Today, partners and business development leaders alike must effectively manage rapidly expanding professional networks made larger by social media; focus on building profitable business relationships; and converting opportunities into valuable client relationships.
How to do that – the execution – is the challenge and Ms. Fuller will be moderating the second in a three part webinar series that will provide some answers, The webinar, to be held on January 20th and titled Optimizing Your Business Development Processes, will again feature speaker Doug Johnson who is the founder and managing partner of Caputuilt Growth Partners, a firm that focuses on helping professional services firms, including law firms accelerate profitable growth.
The webinar will cover, among other aspects, challenges or best practices for the following:
- Converting a law department skillset from marketing to business development
- Compensating your team appropriately in the new regime
- Getting – and keeping – your attorneys engaged in business development
- Rolling out the program correctly – and not biting off more than you can chew
- Utilizing your CRM / client data as a business developer vs. a marketer
Law Firm Business Development Webinar
Here are the details for registering for the webinar:
What: Moving along the Arc (Part 2): Optimizing Your Business Development Processes
Who: Managing partners, rainmakers and law firm business development staff
When: Tuesday, January 20, 2015 11:00 a.m. – 12:00 p.m. EST
Where: Online seminar; register here: http://bit.ly/1xB3rij
Cost: Complimentary with registration
Still curious about the content of the webinar? Check out this recap of the first webinar in this series: 3 Takeaways from the Arc of Law Firm Business Development
