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SlideShare Friday: LexBlog Study Finds Law Blogs on the Upswing

SlideShare Friday LexBlog Study Finds Law Blogs on the Upswing

“Instead of saying that you’re the best in your field as you would with more traditional advertising, push out relevant information that shows that you know what you’re talking about,” according to a new survey – Am Law 200 Blog Benchmark Report – from the team at LexBlog.

The report stems from examining the web presence of the Am Law 200 firms – including 962 blogs. The LexBlog team has previously conducted similar research as far back as 2007 providing benchmark data to observed trends.

In addition to writing about the study, a webinar was recorded and can still be viewed, and made the slides freely available on SlideShare. Those slides are embedded nearby and are this week’s Friday Share.

Some key findings from the report include:

  • “82 percent of the 2014 Am Law 200 are embracing blogs”
  • “Am Law 200 firms now publish a total of 962 blogs, a 45 percent increase from 2012”
  • “18 of the top 25 firms are blogging”
  • “46 of the blogs are individual attorney branded” (a decline)
  • “75 firms have 2-5 blogs, easily the biggest sub-segment”

“Whether you’re at a large firm or small, blogging can be the great equalizer,” concludes the report. “While there are a great number of blogs at these large firms, small boutique firms can gain equal notoriety with a well-done blog. There is still plenty of room to blow away the competition.”

The full report and webinar also explores additional challenges on the web – including responsive design and security. The full report – which provides an impressive appendix breaking down blogs by firm and category – is well worth a read.

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Photo credit: Flickr, Dennis Skley, Papa bloggt! (CC BY-ND 2.0)

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About Frank Strong

Frank Strong
Frank Strong is the communications director for the LexisNexis software division located on NC State’s Centennial Campus in Raleigh. In this capacity, he leads communications efforts in support of software products for law practice and law department management and also litigation tools – across large law, small law and corporate counsel segments. With more than 15 years of experience in the high-tech sector, Strong previously served as director of public relations for Vocus, which developed marketing, PR and media monitoring software. He has held multiple roles both in-house with corporations, ranging from startups to global organizations, and has also endured the rigors of billable hours, having completed gigs at PR firms including the top 10 global firm Hill & Knowlton. A veteran of two year-long deployments, Strong has concurrently served in uniform in reserve components of the military for more than 20 years, initially as an enlisted Marine and later as an infantry officer in the Army National Guard. Strong holds a BA in Film and TV production from Worcester State University, an M.A. in Public Communication from American University, and an M.B.A. from Marymount University. He is a PADI-certified Master Scuba Diver and holds a USPA "B" skydiving license.