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Dawn Hudson to Deliver Keynote Address at InterAction Accelerate 2017 Summit

Dawn Hudson to Deliver Keynote Address at InterAction Accelerate 2017 Summit

NFL Chief Marketing Officer to Share Invaluable Industry Insights

If you want to know how to handle a tough business challenge, just ask Dawn Hudson. As Chief Marketing Officer (CMO) of the National Football League (NFL) and former President and CEO of Pepsi Cola North America and PepsiCo Foodservice, Ms. Hudson knows a thing or two about turning adversity into advantage.

And while deflategate and cola wars might seem like a far cry from the marketing challenges facing today’s law firms, these industries share surprisingly similar business challenges.

If you’ve ever wondered how your firm can harness the power of marketing to drive business in an increasingly complex and demanding environment, then mark your calendars. Ms. Hudson is scheduled to deliver the keynote address during the upcoming InterAction Accelerate 2017 Business Development Summit.

During the conference, you’ll learn why she views marketing as one of the best weapons companies can use to better engage with consumers to build a more diverse global brand.

In addition to gaining these and other insights from one of the most powerful marketers in sports today, you’ll have a front-row seat to a number of engaging expert panel sessions and discussions.

Whether you want to compare your firm’s BD efforts against other similar-sized firms, or simply network with fellow colleagues in a fun and collegial environment, the Accelerate 2017 Business Development Summit offers the collaborative forum and actionable insights you need to develop a winning BD strategy this year.

If you are a marketing or business development leader at a major law firm, you’re invited to register for InterAction Accelerate 2017.

But hurry. Reserve your spot now before they’re gone. Visit the Accelerate site to learn more or register for the event.


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About Carla Del Bove

Carla Del Bove
Carla Del Bove is President and Founder of CDB Communications, an independent public relations agency specializing in content development, media relations and overarching PR Strategy. In her current role, Ms. Del Bove provides strategic public relations and content development support to the LexisNexis Business of Law Software Solutions (BLSS) portfolio of products. Ms. Del Bove also serves as a regular contributor to the LexisNexis Business of Law Blog. She frequently covers a gamut of topics related to managing the business aspects of the legal profession and relevant issues facing today’s law firms and corporate legal professionals. Ms. Del Bove brings nearly two decades of strategic communications expertise to her role. Her media relations efforts have landed her clients in a number of leading, national publications including: The Boston Globe, Forbes, Law360, The New York Times, The Wall Street Journal & Law Blog (The Wall Street Journal’s legal trends and issues blog). Prior to founding CDB Communications, Ms. Del Bove worked at among the top global public relations agencies including: Arnold Worldwide, MSL Group and Porter Novelli. She holds a Bachelor of Arts Degree in Journalism from Keene State College in Keene, New Hampshire.