Home » Large Law » Four Insider Legal BD Strategies for 2017

Four Insider Legal BD Strategies for 2017

As rapidly evolving as law firm business development is these days, the only real certainty seems to be a lot of uncertainty.

No need to despair. Judging from the agenda at InterAction Accelerate Business Development Summit 2017 from LexisNexis, it looks as if smart marketing and BD professionals are about to hear a lot of answers to all those questions keeping them up at night.


Do you ever wonder what it takes to turn a good law firm marketing and business development (BD) strategy into a great one?

According to Accelerate 2017 speaker, Jim Durham, Managing Director of GrowthPlay, it takes a little motivation and some useful, manageable and measurable data to get started.

Two other speakers at Accelerate – Guy Alvarez, Founder and CEO of Good2BSocial, and Yolanda Cartusciello, Partner at Bernero & Press – have answers to other important BD questions: Do you struggle with how to manage the endless streams of data flowing into your firm every day? More importantly, are you getting any real value out of all that data?

Although the universe of law firm data and modeling is evolving rapidly, both agree there are many analytical tools, techniques and processes that even the most data-averse law firms can use to improve the client experience at key points in the relationship.

If your firm is juggling several pieces of the BD puzzle, you’ll want to hear Kate Cain, Director of Market Intelligence for Sidley Austin LLP, and Matt Thompson, Vice President of Product Marketing for Foundation Software Group, speak.

While many legal marketing experts agree that law firm business development sits at the intersection of knowledge management, technology and client experience, Ms. Cain and Mr. Thompson say that the real key for today’s firms is learning how to navigate that intersection.

Ever feel as if you’re missing some hidden business development secret that everyone else seems to know? As if there’s more to BD success and lead generation than meets the eye?

According to Mo Bunnell, Founder and CEO of Bunnell Idea Group (BIG), there most certainly is. Mr. Bunnell believes there’s an actual science behind building long-term client relationships and he’s going to share some of the details of that science in his session at Accelerate 2017. He says the key to success is listening first and then applying the powerful impact of an individual’s thinking preferences into your client communications. By doing so, he says, firms can deepen their existing relationships, increasing demand for their legal services.

These are just a few of the expert insights and hot topics at Accelerate Business Development Summit 2017. The three-day event in June will offer informative and interactive sessions led by some of the most influential legal and marketing professionals in business today.

If you’re a law firm business development or marketing leader and you’re looking for practical solutions to address some of your biggest law firm BD challenges, register now to attend Accelerate 2017.

But hurry. Slots to attend this complimentary event are filling up fast.

For a complete list of guest speakers, panel sessions and to register for the event, visit the Accelerate 2017 website now.

See what you missed last year;


Facebook Twitter Pinterest Plusone Linkedin Digg Delicious Reddit Stumbleupon Tumblr Posterous Email Snailmail

About Carla Del Bove

Carla Del Bove
Carla Del Bove is President and Founder of CDB Communications, an independent public relations agency specializing in content development, media relations and overarching PR Strategy. In her current role, Ms. Del Bove provides strategic public relations and content development support to the LexisNexis Business of Law Software Solutions (BLSS) portfolio of products. Ms. Del Bove also serves as a regular contributor to the LexisNexis Business of Law Blog. She frequently covers a gamut of topics related to managing the business aspects of the legal profession and relevant issues facing today’s law firms and corporate legal professionals. Ms. Del Bove brings nearly two decades of strategic communications expertise to her role. Her media relations efforts have landed her clients in a number of leading, national publications including: The Boston Globe, Forbes, Law360, The New York Times, The Wall Street Journal & Law Blog (The Wall Street Journal’s legal trends and issues blog). Prior to founding CDB Communications, Ms. Del Bove worked at among the top global public relations agencies including: Arnold Worldwide, MSL Group and Porter Novelli. She holds a Bachelor of Arts Degree in Journalism from Keene State College in Keene, New Hampshire.