Home » Author Archives: Dr. David Jacobs

Author Archives: Dr. David Jacobs

Dr. David Jacobs
David has worked in the software industry for the past 20 years and spent the past 14 years at LexisNexis InterAction as a Principal Consultant and Client Advisor. He has implemented InterAction at law and professional services firms and conducted strategy and change management sessions that incorporate a CRM user adoption study that he completed for his doctoral dissertation in 2016. In addition to his doctorate, David has an MBA, MS in Information Systems, and Change Management Certificate from Cornell University. David speaks regularly at legal industry events and CRM user groups. David enjoys living in the Chicago area with his Terrier mix rescue and shares a bond of Marine Corps service with his son.

Craft a CRM Strategy for Challenging Times

Craft a CRM Strategy for Challenging Times image

As our country grapples with the fallout from COVID-19 (coronavirus), many believe that the economy will soften for the foreseeable future. As savvy investors know, buying defensive stocks provides a steady stream of dividends and stable earnings during challenging economic times. Attorneys should apply a similar strategy by providing extraordinary service to their cash flow-generating clients as part of a ... Read More »

Four Ways to Win More Client Work


A BTI study suggests law firms are leaving money on the table and unnecessarily. Although GCs say they want to give their existing firms more work, law firms are only getting a meager 23 percent of the pie, David Jacobs, senior client advisor for LexisNexis, reported these findings during a webinar focused on business development (BD). “There’s a disconnect between ... Read More »

CASL: The Million Dollar Email

Legal Marketing The Million Dollar Email

Unless you’re based in Canada, or doing a lot of business with people in that country, you may not be aware of Canada’s Anti-Spam Legislation (CASL). The first phase of this new comprehensive law goes into effect July 1st in what many would agree is a necessary step to curtail the mix of unwanted, annoying and oftentimes misleading communications cluttering ... Read More »