Lindsay Ashcraft | Business of Law Blog

Author Archives: Lindsay Ashcraft

Lindsay Ashcraft is an Account Executive for LexisNexis InterAction. She is a software sales executive with 10 plus years of working in the accounting, legal and professional services industry. Lindsay helps professional service firms grow their revenue by streamlining and improving the full lifecycle of client engagement and client management business processes within InterAction. She studied Business Management and holds a Master of Business Administration from East Carolina University. She lives with her husband and two children in Raleigh, North Carolina.

Inside the Buyer’s Brain: Client relationships are evolving—
how to keep up

Lindsay Ashcraft July 6, 2020 Leave a comment

Client relationships have always been a key part of business growth but the latest research from Hinge® Marketing states the landscape of visibility, value, brand recognition, and expertise in the marketplace is ever-changing. As we look ahead, our business development and marketing efforts must meet our customers’ needs. Here, we take a look at five takeaways from Hinge’s findings. 1. ... Read More »

Author Archives: Lindsay Ashcraft

Inside the Buyer’s Brain: Client relationships are evolving—how to keep up

Inside the Buyer’s Brain: Client relationships are evolving—
how to keep up