Home » Author Archives: Meghan Frank

Author Archives: Meghan Frank

Meghan Frank
Meghan Frank is the Global Director of Marketing for Software Solutions at LexisNexis Legal & Professional, which includes the InterAction Customer Relationship Management, CounselLink Enterprise Legal Management, and Juris Financial Management solutions. She has an extensive background in leading marketing for enterprise technology solutions, focusing on legal technology for most of her career. Meghan holds an MBA from Kellogg School of Management at Northwestern University and a bachelor’s degree in marketing from University of Minnesota.

Successful Business Development in the Changing Legal Industry

For law firms, how we bring in new business continues to change and evolve. While COVID-19 adds additional considerations and even challenges, it certainly wasn’t the catalyst for the changes that have been taking place in our industry’s business development processes. There’s increased competition, new channels for marketing, easier access to reviews, and the ability to make much more informed ... Read More »

Five Steps to Law Firm Marketing Planning in 2021

In a year when most marketing plans had to completely change, it can be daunting to think about planning your 2021 marketing. COVID-19 altered the landscape for most industries, including the legal industry in 2020, and it’s not clear how long those effects will last. Is it even possible to come up with a good marketing plan at this point? ... Read More »

Accelerate 2019: Connecting firms with the tools for positive change

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Every year, Accelerate brings marketing and business development experts in legal and professional services together to discuss industry trends and actionable growth strategies. This dynamic conference provides an opportunity to learn from, and network with, the very best in the industry. This year, we took Accelerate on the road and headed to Nashville, where we focused on arming attendees with ... Read More »

How to make a case for CRM: Four key benefits and a guidebook

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Have you researched customer relationship management (CRM) systems? Do you know that having one would save hours of managing client information? Are you struggling to get buy-in from firm management and decision-makers? In order to successfully sell the need for a CRM system, you need a good presentation strategy that illustrates a return on investment (ROI). Get their attention by ... Read More »

Does your mid-sized firm need a CRM? Three Things to Consider

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Does your firm have a Relationship Action Plan? Leadership and collaboration expert Keith Ferrazzi believes every organization needs one. In his bestselling and recently revised book Never Eat Alone, Ferrazzi states there is “social capital” potential within your relationships and social networks. Knowing how to cultivate and mine this potential leads to building long-term friendships and higher returns on investment. ... Read More »

Strategy and Technology Are Key Themes at this Year’s LMA Conference

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This year’s Legal Marketing Association Annual Conference promised to be the premier meeting for legal marketing and business development professionals and did not disappoint. The LexisNexis® InterAction® team had the opportunity to participate in the annual event and be part of the legal marketing conversation. One of the overriding themes in the conference was that firms needed to differentiate themselves ... Read More »

Top 5 Areas Mid-Sized Firms Should Prioritize 2018 Marketing Budgets

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Last year was filled with economic uncertainty for those in the legal field. Legal consultancy firm Major, Lindsey & Africa published a study that forecasts this uncertainty will carry over to 2018, along with increased pressure for firms to drive down costs and boost productivity. While the study focuses primarily on large law firms and corporate legal departments, economic ambiguity ... Read More »

A Great Start to 2018: Opportunities and Insights from Industry Trends Report

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Real-world data to help you capture opportunities for substantial impact. That is what the newest CounselLink® Enterprise Legal Management Trends Report provides to your organization. For the last six years, this unique resource has allowed legal departments to understand and get ahead of legal metrics trends. Unlike industry studies based on surveys, the data for the Trends Report is derived from ... Read More »

Best Ways to Maximize the Value of Your Legal Department

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There’s no doubt that corporate legal departments have their hands full now more than ever. Along with controlling legal spend and managing matters, your department is expected to be a strategic partner to the overall organization equipped with valuable business metrics. Any department within an organization is expected to demonstrate its worth, but this is especially true for legal departments, ... Read More »

The Evolving Role of General Counsels in the Corporate Legal Department

The Evolving Role of General Counsels in the Corporate Legal Department

At the recent ACC Annual meeting, I noticed that the role of General Counsels (GCs) appears to be expanding after my team and I met several corporate GCs who seemed to be taking a new path. Each of the attorneys we spoke to had made a successful career for themselves in the legal world but were currently pursuing high-level business ... Read More »