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Insight into the World of Legal Marketing in 2020: Here’s What the LexisNexis InterAction Survey Reveals

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Thanks to the pandemic, law firm marketing, sales, and business development (BD) efforts took a massive hit in 2020—much like other commercial functions. As the latest 2021 LexisNexis InterAction Marketing & Business Development Survey reveals, 66% of law firms found their BD and sales to be more difficult, requiring professionals to devise new strategies to win new business and retain existing ... Read More »

Successful Business Development in the Changing Legal Industry

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For law firms, how we bring in new business continues to change and evolve. While COVID-19 adds additional considerations and even challenges, it certainly wasn’t the catalyst for the changes that have been taking place in our industry’s business development processes. There’s increased competition, new channels for marketing, easier access to reviews, and the ability to make much more informed ... Read More »

Five Steps to Law Firm Marketing Planning in 2021

In a year when most marketing plans had to completely change, it can be daunting to think about planning your 2021 marketing. COVID-19 altered the landscape for most industries, including the legal industry in 2020, and it’s not clear how long those effects will last. Is it even possible to come up with a good marketing plan at this point? ... Read More »

Q&A with Mo Bunnell: LexisNexis InterAction Teams Up with Bunnell Idea Group

Strategic business development (BD) is critical to support firm growth and achieving individual objectives, but BD techniques are typically not taught in law school. At its core, BD is about building and proactively managing authentic professional relationships. Now more than ever, technology can help support and facilitate a more systematic approach to business development. LexisNexis® InterAction® is teaming up with ... Read More »

Reaching the Peak of Data Mountain: One Firm’s Story of Data Quality Triumph


Need some Data Quality inspiration? I’ve recently witnessed a 180° turnaround by one of our clients.  Their results were so inspiring, I knew immediately I needed to share their journey. For those of you who know you need to do something about your data, here’s a success story and some perspective on the reality of getting it done. Will it ... Read More »

Business Analytics: Far from Home?

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If the idea of pulling business intelligence (BI) and analytics from your customer relationship management (CRM) data leaves you feeling like you’re in an unfamiliar place, you’re not alone. But don’t worry—it doesn’t take a CRM superhero to make the most of your data. However, even superheroes such as Spider-Man find themselves in unfamiliar places, feeling far from home sometimes. ... Read More »

Inside the Buyer’s Brain: Client relationships are evolving—
how to keep up

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Client relationships have always been a key part of business growth but the latest research from Hinge® Marketing states the landscape of visibility, value, brand recognition, and expertise in the marketplace is ever-changing. As we look ahead, our business development and marketing efforts must meet our customers’ needs. Here, we take a look at five takeaways from Hinge’s findings. 1. ... Read More »

Top Tips to Stay the Course in Business Development with InterAction


As we emerge from the initial COVID-19 disruption and settle into the new normal of remote working and a dispersed workforce, regular business operations must resume. For some firms, the challenges of business development (BD) may be made worse by issues such as maintaining data quality and securing fee earner engagement, which have been difficult even in a typical office ... Read More »

Confronting the Downturn: An InterAction Research Report


You’re probably tired of hearing and reading about “these unprecedented times” and “how we are alone together” and #flattenthecurve—whatever turn of phrase is making its rounds now. Who knew a global pandemic could become so meme-worthy in such a short time? I’m feeling the pressure of unknowns—aren’t we all?—in both mundane and profound ways. Still, those of us in the ... Read More »

Craft a CRM Strategy for Challenging Times

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As our country grapples with the fallout from COVID-19 (coronavirus), many believe that the economy will soften for the foreseeable future. As savvy investors know, buying defensive stocks provides a steady stream of dividends and stable earnings during challenging economic times. Attorneys should apply a similar strategy by providing extraordinary service to their cash flow-generating clients as part of a ... Read More »