Home » Large Law (page 34)

Large Law

A Law Firm CMO is the Voice of the Market

A Law Firm CMO is the Voice of the Market-header-1

“The CMO is the voice of the market – the voice of the client,” said Amy Fowler, chief marketing and business development officer with Mintz Levin Cohn Ferris Glovsky and Popeo PC.  “In both instances marketing is highly valued and has a seat at all the right tables.” She says the role of the CMO is critical to the planning ... Read More »

4 Key Implications of Early Case Assessment Technologies

4 Key Implications of Early Case Assessment Technologies

According to Gartner, by 2020, information will be used to reinvent, digitalize or eliminate 80 percent of business processes and products from a decade earlier. That trend line appears to be right on track in the legal industry, where evolving tools and technology in the area of early case assessment provide just one example of how information governance is being ... Read More »

Friday Share:  Examining Legal Marketing Email Metrics

Examining Legal Marketing Email

Email marketing service Concep recently published a quarterly assessment of email marketing statistics that compares different service industries including legal:  Cross Industry Email Statistics. A representative from the company shared the data in the LexisNexis InterAction CRM group on LinkedIn, and we saw an opportunity to ask a few questions legal marketers might find helpful.  The answers, which were shared ... Read More »

Does Corporate Legal Hire Lawyers or Law Firms?

Top Factors for Evaluation Outside Counsel

What is the most important factor to corporate legal in evaluating outside counsel?  Relationships according to a survey of corporate legal departments published at the end of 2014. The vast majority of respondents were corporate attorneys with senior leadership titles. If relationships still matter in the business of law, what then does that really mean from a corporate counsel perspective? Casey ... Read More »

3 Classic April Fool’s Pranks for Lawyers

3 Classic April Fools Pranks for Lawyers

Lawyers.com published a piece a few years ago which still seems like sage advice for April Fool’s pranks.  It advised the legal community should avoid jokes that involve the police, “creates a panic,” or causes damage or injury to people or property. We’d like to think we’re following the spirit of that advice while also taking liberty to celebrate April ... Read More »

Is the Legal Market for Talent Brightening?

Is the Legal Market for Talent Brightening

“The job market for newly minted associates is showing signs of improvement,” according to a telephone survey of 350 attorneys which was recently published by Robert Half Legal. Thirty-two percent of attorneys interviewed said their organization plans to “increase slightly” or “increase significantly” the number of entry-level lawyers hired in the next 12 months. An announcement for the survey results ... Read More »

YouTube Friday:  eDiscovery Explained Simply

YouTube Friday eDiscovery Explained Simply

The “e” in eDiscovery doesn’t stand for “easy” and some experts (like the video nearby) argue that eDiscovery is greater challenge for IT than it is for lawyers.  In its simple terms, eDiscovery is short hand for the process of turning unstructured data – sometimes staggering amounts of it – into something we can understand. YouTube is filled with resources ... Read More »

6 Staggering Big Data Statistics Pave the Way for eDiscovery

6 Staggering Big Data Statistics Pave the Way for eDiscovery

Note: The following is a guest post from Daryn Teague, who provides support to the litigation software product line within the LexisNexis software division. The impact of electronic discovery on our industry is often measured by legal professionals according to the amount of time, expense and headaches it has introduced to the litigation workflow. So perhaps a quick journey through ... Read More »

The Key to CRM is Tracking Relationships

The Key to CRM is Tracking Relationships

Customer relationship management (CRM) tools for professional service firms ought to track relationships – who knows whom– as opposed to tracking products.  So says Kayte Steinert-Threlkeld, the chief marketing officer for Berdon LLP, a top 35 accounting firm based in Manhattan. Relationships  trump everything in business development, an aspect perhaps unique for professional services firms, including accounting, law, engineering and ... Read More »

4 Certs Legal Should Ensure Managed Services Providers Have

4 Security-Related Certifications Law Firm Managed Services Providers Should Have

Note:  The following is a guest post from Jeff Norris who leads architecture and security for the LexisNexis Managed Services business. Over the past couple of years, the legal industry has seen a growing trend of corporate counsel and their outside law firms choosing to contract with managed services providers for handling litigation data. Managed service providers provide an environment ... Read More »