If you could change one thing about your law firm, practice, department or function – what would it be? We often pose this as a final question across surveys we conduct and leave the answers open-ended. The responses are usually candid, unfiltered and pretty insightful. For example, there are plenty of things lawyers would change about law firm billing. In ... Read More »
Competition is the top barrier to growth according to a recent survey of law firms, alongside a deluge of anecdotal evidence. In response, law firm business development is heating up with the mechanisms ranging from compensation and incentives — to the warming notion of hiring a professional law firm sales force. If the trend towards business development is a strategic shift, ... Read More »
Upwards of 90% of legal marketing and business development (BD) professionals believe there is a distinction between “law firm marketing” and “law firm business development. That’s according to a recent survey of 400 legal professionals in the industry. More importantly, these two functions require different skillsets. The data is interesting, but it doesn’t justly serve the passion that goes along ... Read More »
Business development is heating up in law firm circles. Market research firm BTI Consulting, known for its benchmark survey research, has called the climate a “Predator’s Paradise.” More recently, the research firm spied opportunity by noting corporate counsel is shifting some work back to law firms – but only for “bet- the-company” litigation business. Some of our own ... Read More »
Competition among law firms is fierce. It’s so fierce that in a newly published survey of 400 law firm marketing and business development (BD) professionals, 52% said competition is the #1 barrier to law firm growth. Law firms large and small were well represented in the survey: 1-50 attorneys: 18% 51-200 attorneys: 30% 201-500 attorneys: 24% 501+ attorneys: 28% As ... Read More »
A young girl asked her father about that plastic-wrapped rectangular package. It had been sitting in the corner of the family’s driveway for several days. As they walked out together to finally pick it up, the father explains the concept of those yellow colored pages in a phone book. Its information, presented alphabetically by topic, so people can find services ... Read More »
Law firms are warming up to the idea of the bona fide sales professional, according to a new survey of 53 law firms conducted by the Legal Marketing Association (LMA) conducted in conjunction with ALM. In a Strategies Magazine article published online, authors Greg Fleischmann, Kevin Iredell and Kevin McMurdo say the survey supports “the emergence of sales as a ... Read More »
Note: This is a guest post by Derek Maine, marketing director with Teague Campbell Dennis & Gorham, LLP. As summer begins so too does the familiar conference circuit. Attorneys and legal marketers book the group rate across the country for industry association conferences and trade shows, looking to ‘increase their exposure,’ ‘know the industry,’ ‘network with key decision makers,’ ... Read More »
Note: The following is a guest post from Carla Del Bove, who provides support to the business of law software product line within the LexisNexis software division. Seventy three percent of adults in the United States use social media and yes, surprisingly enough, many of them are attorneys. According to AVVO Vice President of Marketing, Leigh McMillan, 78 percent of attorneys today use some ... Read More »
Law firms aren’t laggards in business development, says Jeanne Hammerstrom, the chief marketing officer at Benesch, Friedlander, Coplan & Aronoff LLP, which is headquartered in Cleveland and maintains seven offices including one in Shanghai. She points to the lengthening tenure of top marketing and business development leaders at law firms as evidence that things are going right. Sure the legal ... Read More »
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