Email marketing service Concep recently published a quarterly assessment of email marketing statistics that compares different service industries including legal: Cross Industry Email Statistics. A representative from the company shared the data in the LexisNexis InterAction CRM group on LinkedIn, and we saw an opportunity to ask a few questions legal marketers might find helpful. The answers, which were shared ... Read More »
Three formative early notions may well have shaped her legal and legal reporting career. First, as an “temp” secretary and paralegal at a law firms while paying her own way through law school, she recalls “what it was like to be invisible as a non-lawyer.” She understood, indeed experienced, how important non-lawyers are to the business of law. Second, law ... Read More »
Years ago, when people needed services – an accountant, investment advice or an attorney – there was one place to go: a commercial phone book. Today, most people still turn to a single source of information, albeit a very different one, to find such services: search engines Search engines are not limited by the finite number of pages in a ... Read More »
Note: The following is a guest post by Lee Frederiksen a managing partner at Hinge Marketing. Understanding how buyers check out your law firm is an important element of creating the right messaging and marketing strategy required for growth and profitability. The more you know about your prospects’ purchasing behaviors and preferences, the more you can cater your moves to ... Read More »
Readers of this blog seem prefer posts about two things: law firm billing metrics and industry studies. At least that’s our assessment of the top 10 posts for 2014. The following are the most read blog posts from the year, with two exceptions. If a post already appeared in either of our previous two year-end roundup posts – one on ... Read More »
Unless you’re based in Canada, or doing a lot of business with people in that country, you may not be aware of Canada’s Anti-Spam Legislation (CASL). The first phase of this new comprehensive law goes into effect July 1st in what many would agree is a necessary step to curtail the mix of unwanted, annoying and oftentimes misleading communications cluttering ... Read More »
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